Follow these great benefits to improve your blogging
Blogging can help drive internet traffic to your website. A blog gives you the chance to create original and relevant content to your customers, which can be a tactic to drive traffic to your website.
Blogging also helps your SEO or Search Engine Optimization. By consistently putting out new content in your blogs, you boost your rankings in different search engines, making you and your business more visible on the internet. You can also include various keywords, topics, and categories that you want to be found with your business when you write your blog. That way, when someone searches something related to that word or phrase, you will come up in earlier in search engines.
Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be one of the most influential and useful tools in the market space. It’s an excellent way to showcase thought leadership as well as keep consumers updated on what’s happening in the company
Companies that maintain a blog seek:
- Brand awareness and visibility
- Authority and trustworthiness
- Site traffic and higher SEO ranking
- Leads and sales
The 4 benefits of blogging
Blogging drives traffic to your website
The content you create for your blog can be shared on all your social media platforms. If it’s good-quality, valuable information, people will be encouraged to click through to your website to learn more about your products and services.
Blogging can increase your SEO
If you use keywords in your blog posts, you can enhance your organic search results. Search engines use content to help them determine the subject of web pages. By continually adding fresh content to your site, you make it easier for these search engines to index your page correctly.
Blogging establishes you as an industry authority
Sharing industry information with your customers is the perfect way to demonstrate your knowledge and skills. It sets you up as a leader in your field while giving you the opportunity to market your product or service in a subtle way. With a blog post you can simultaneously educate your customers and provide them with useful information about your business.
Blogging helps you build a community
Your blog provides your customers with a place to ask questions, share opinions and engage with you. This makes it the ideal place to build a loyal following. All the comments remain on your site permanently, which means that new visitors will be able to see them. Compare this to social media where any posts or comments are quickly lost in the ever changing newsfeed.
A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. If you have yet to start a blog, it’s never too late to get started. There’s really no excuse why you shouldn’t start one today, whether it’s a business, corporate, or a personal blog. Somewhere out there, someone is waiting to hear from you.
Celebrating Everyday Heroes as a Daily Inspiration
“Celebrating the Women in your Life in Honour of Women’s Month” WOW, what a topic.
There are many Women in my life both alive and the dearly departed that have made a huge impact on my life and impact of the direction that my life has taken.
The woman who made the most impact in my life
Let’s begin with the most amazing Women that has made the biggest impact, my Mom.
What a truly remarkable, inspirational and caring person she was. My Mom brought me into this world and taught me the value of life, love, happiness and most importantly time. My Mom always used to say, “make the most of every second in your life, every second that has been wasted on the trivial matters in life and things that don’t matter is a second you will never get back”.
My Mom taught me the value of work ethic, the value of working hard in life for what you want. Nothing gained in life is for free. What you put in, is what you get out! Remember what your mother taught you, it came from the most sacred place of love that exisits.
The reason I get up in the morning
Then I have my daughter and granddaughter. What a combination these two angels are. These two angels are SO special to me. The tinkle in my eye, the reason I get up in the morning and the reason that I live life to the full.
The biggest blessing one could ever hope for is too be able to bring a child into this world. Melissa, my daughter, is such a wonderful young lady, she has brought SO much joy and happiness into my life. She works hard, focuses on the important things in life.
I truly see so much of my Mom in her. Melissa is such an inspiration to me. I am SO very proud to be able to call her my daughter.
Then we have little Mia, Mia has taught me the biggest lesson of all, LOVE, LOVE and more LOVE. Just when you thought you couldn’t love someone any more than you do, along comes a grandchild. Have you noticed the admiration they have in their eyes when they look at you and everybody around you? So much love.
How does a child spell L O V E ……. They spell it T I M E! My little Princess, your Nanny is SO lucky to have you in her life. I am constantly amazed by your beauty and the love that you portray for the little things in life.
If I could turn back the clock to when my kids were much younger, there are so many things that I would do differently. First and most important of all, I would spend more quality time with my kids. Embarking on adventures together and loving life. When my kids where younger I found that I spent far too much time working and I kept telling myself that I was doing this FOR them.
The Entrepreneur that inspires me the most
The next lady that has come in too my life, teaches and challenges me on a daily basis. I mention her now, but not last as in order of importance, Karen Wessels. Karen has taught me the value of doing what you love and doing it with all your heart. Such an inspirational lady. Karen has brought back into my life the importance of why I do what I do and to love, grow and feel challenged by what we do in our lives. Walking alongside her is such an honour.
In closing, I would like to take this opportunity to thank each and every one of the very special Women who have made an impact in my life. I love you all SO much!!
I stick by the philosophy in life, “Do What You LOVE, in order to LOVE What You Do!” Take time to smell the roses for want of a phrase.
You only have ONE life, LIVE IT!
VA Connect has a team of Virtual Assistants just waiting to be of service to you, to lighten your load! To FREE up some of your time!
Remote Work: Tips to remain relevant in the Future Economy
Most of us are familiar with the changes that increase has brought. So it’s no surprise that in the last decade, the number of employees working remotely has increased over 100% globally.
Jobs ranging from salesperson to receptionist can be done from just about anywhere. Other roles, like customer service representative, are often exclusively remote work nowadays.
Onsite work has its time and place.
Companies are finding new and better ways of working. These ways now can save money and even give companies access to rare talent when they use remote workers, as they now have a global pool to source from.
Remote work doesn’t just benefit companies, though. Many individuals can’t afford or don’t want to live in a large urban city, where the best opportunities are. Remote roles also allow these people to learn more skills while earning wages well above what they could get locally.
All that said, remote work isn’t simply a nice option to have or a way to make/save a few extra bucks. It’s the norm now, for both job seekers and those trying to grow a company. Which means that learning how to conduct remote work is not so much about bettering yourself or your company as it is about survival.
The future of our economy dictates that we stay relevant, if we want a part of it.
Some things to consider:
1. As a remote worker you need collaboration tools
Your survival in this area depends on two things: mastering the basics and learning the tools your company or clients use.
The basics are tools like Google Docs and Calendars, project-management software like Trello, and communication platforms like Slack.
Company- or client-specific tools are a little more varied and are industry specific, such as accounting software.
Take the time to master the basics and give yourself an idea of how collaboration tools generally function.
2. The importance of Relationships
You have to connect and sometimes it will be necessary with strangers online, whether that’s through cold email or reaching out to people via social networks like LinkedIn and Twitter – you will need to be comfortable in doing this.
You never know what doors these conversations can open. And the bigger the company, the greater the chances you won’t get to meet everyone in person.
The same rules we use in offline relationships apply: be thoughtful, ask questions, and try to add value. Just because Slack makes it easy to send a bunch of dopamine-fuelled responses in a hurry doesn’t mean that’s great behaviour to adopt. If you want to develop strong relationships online, you have to treat those conversations with as much importance as you would a face-to-face one, and know when to move the interaction to a different medium.
3. Time Management
There are news stories out there about larger companies using things like motion sensors and wearable devices to manage their employees’ whereabouts. Besides being completely creepy and possibly unethical, it also feels counterintuitive to the idea of remote work, where knowing how to manage your own time is crucial for success.
There’s no one trick here. Put parameters in place that will help manage your time.
Many companies help their remote employees with remote work through metrics, which track numbers and other Key Performance Indicators (KPIs). Some also set incremental goals for a project. Measures like these allow a company more visibility into their employees’ progress; they also help individual workers feel more on track with their work.
But at the end of the day, if you can’t get work done without having a manager looking over your shoulder, you won’t be able to find or keep a job for long.
4. You never too Old to Learn
The world is changing faster than ever before, and it’s only going to keep speeding up — especially where our work lives are concerned. If you stop learning, you’re going to fall behind. The only hope to get work in the future economy is to keep learning and embrace change.
And change….can be good for you.
You Teach People How To Treat You
We do not have any direct control over the actions of others, and therefore cannot directly change how they treat us. What we do have control over is our own thoughts, speech and actions. That’s where our power lies and that is always where our focus should be.
Setting Healthy Personal Boundaries – It Begins with You
A boundary simply refers to a specified limit set by you of what is and what is not acceptable behaviour and treatment by another person towards you. The process of setting personal boundaries begins with you first accepting that you not only deserve to have boundaries but they are a critical element of self-care. Secondly, you must accept that you have the right to set them. Your boundaries act as filters permitting what is acceptable in your life and what is not.
Define Your Boundaries
Your BOUNDARIES are what lets people know how you want to be treated. They are your “NO’s” of life. Things you will not allow people do.
If we give our power away by allowing others to control our behaviour, make choices for us or treat us less than we deserve, we are giving away our power.
What we don’t realize is that by not saying anything and keeping how you really feel bottled up inside, you are not hurting anyone else but yourself.
When things go wrong in life, it’s common for us to look outside for a solution to the problem. But the first place you should look is inside. Remember, what you allow will continue in your life. What you don’t allow, won’t.
One of the biggest misconceptions we have about relationships is that others should know how we want to be treated. However, in order for people in a relationship to be on the same page, they need to have access to the same instruction manual.
People will get away with what you let them get away with. You teach people how to treat you by what you allow, what you stop, and what you reinforce. It’s really that simple.
It’s about knowing what is acceptable and unacceptable. It’s about knowing what we need and want and being able to communicate it effectively to others. Those you surround yourself with should be on the same page. With EVERY interaction you have with others, you are teaching them how to treat you.
When anyone in your professional life treats you in a way that upsets you, it is vital to take a breath and remember that no one you ever meet knows how you like to be treated, just as you don’t know what they expect in return. Sometimes we need to actively explain certain ways in which we want to be treated. Standing up for yourself is important, especially if you know you don’t deserve someone’s negative behaviour.
In closing, remember to treat yourself the way you’d want others to treat you. By focusing only on our self-perceived faults and flaws, we’re basically giving permission for the rest of the world to focus on them too.
Tips to Get More from Your Virtual Assistant
Whether you have hired your first Virtual Assistant or have had one for years, there’s still more you can do to make sure she’s functioning at her fullest potential. In this blog, we will discuss what you can do to get more out of your VA!
Train Your VA
One thing you should never let go of is training your Virtual Assistant on your processes and systems. This is even if she’s been working with you for years. Sometimes assistants have their own way of doing things which may affect their productivity. It’s important to teach her tips and tricks to get her work done quicker.
Besides your personal training, you should also enroll her for some online courses. These courses can help your VA bring a new idea to your business.
Also, request your VA to document her process. This will not only help you to identify where the productivity inefficiencies are, but it will also help you to transition to a new VA quickly when your VA is sick or when you hire a new one.
Offer Coaching Sessions
Training and coaching are two different things. When coaching, you want to focus on building up your VA’s confidence in her abilities. This will help her to do her work more efficiently.
Coaching can take the form of one-on-one sessions, courses or even advising her to listen to a motivational CD for 30 minutes daily. Include this as part of her job and soon enough you will have an excellent assistant.
Give Constructive Feedback
If no feedback is given, your VA cannot grow. Similarly, if you give destructive criticism, it won’t help either one of you.
Focus on giving constructive criticism. This is when you point out both the good and the bad, and recommend ways for improvement.
Here are tips for giving feedback:
- Make sure you give written and verbal feedback.
- Use the feedback sandwich method (Positive-Improvement-Positive) often used at Toastmasters and the corporate world. This is when you begin by laying out the positives, then you criticise, and finally, end off with another positive.
- Criticise the work, not the individual.
- Be very specific. Instead of saying; “You need to pay attention to detail”, say; “You made grammar mistakes in your recent article. I pointed them out in red. Just make sure you focus on grammar and punctuation.”
- Only criticise things that can be changed. There is no point in telling someone they need to improve their voice for example.
Show Some Appreciation
Human beings love recognition. It pushes them to work harder to get even more recognition. Recognise any hard work or improvements made by your VA by giving something of value. Gift cards, days off and verbal appreciation work well for a VA.
Throw Her in the Deep End
They say when someone is thrown into the deep end it’s either they sink or swim. Hopefully, your VA will swim when given a difficult task. Push her to take on projects that she hasn’t before. This will not only help her grow but keep her challenged in her role.
Make Room for Growth
If you want your VA to stay with you for a long time you must make room for growth in her role. Challenge her to take on more responsibility and speak to her about where you see her in the future.
That’s all the tips for teaming up and getting more from your Virtual Assistant. If you are yet to hire your first one, there are reasons to hire a VA:
- They are often highly skilled individuals who left the corporate world for work-life balance
- You can pay them per hour or per project
- There are no company costs involved
- They can work during off-peak hours and high seasonal periods
- They often give their all because they’re responsible for their own income
Ready to hire a VA? Give us a call!