4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!
What you can do to get great work ethic
Setting boundaries and rules whilst maintaining good work ethic as a Virtual Assistant
As a Virtual Assistant we are sometimes so hungry to get that next client and maintain the best working relationships with the ones we have that we sometimes forget that the key to success is actually to set some boundaries. Setting boundaries and laying down some ground rules with your clients need not be a daunting, scary thing, in fact if anything it should be a relief to you and could even show your client a whole other side of your personality which they may love. Assertive and confident professional remote worker – THAT’S YOU!
Now although it may be a necessity to set these boundaries to avoid things like burnout and less than average work being handed over to clients, you need to be able to do it in a proper manner and without coming across as bitchy and condescending. You also want to make the rules clear from the get-go, so things like what hours you are available to one specific client, what your actual working hours are and so forth need to be discussed right in the beginning to avoid any awkwardness further down the line.
Below I will discuss a few tips for setting up rules and structure within your business which will ensure your success and success for your client.
Boundaries for you and me
Your phone – Now although you have a phone and the general idea of a phone is to take calls you do not want clients calling you all hours of the day and night and weekends expecting answers. So you need to be clear that, if you do not have a phone purely for business, that you tell your client you are available for calls between hours x and y and thereafter there will be no response to calls or messages.
Set working hours – Most VA’s have more than one client and therefore would want to have specific times scheduled in order to provide the best most focused work to each individual client. This can be tweaked according to the workload of course as sometimes one client has nothing for you to do on a specific day, but another may have a mountain of tasks which are all urgent, you can then use your discretion, but setting some sort of guideline around this with your client is very important.
Treat your business like a business – All business’s have hours where they open and then the same for when they close, you as a virtual assistant are essentially running a business and should do the same. Business’s have rules and regulations, therefore so should you. A virtual assistant is not an employee and therefore does not have to adhere to the management from a client.
Having a task list – A task list is also great as you and the client can set up the tasks together that are needed for any particular day, if the client then tries to deviate from this you can respond by saying that because the list has being drawn up in a specific way you have planned accordingly and unfortunately any extra’s would have to wait for the following day. If you are unsure of what the priority task is it is always best to communicate and find out, this is also a good way of setting the rules that priority tasks are completed first but whatever falls outside of the normal working hours will be added to the following day.
At the end of the day we all want to be able to deliver top-notch service as a VA and we want to have as many clients as possible and keep everyone happy – but happiness comes from being honest and upfront about things. You never want to find yourself a few months down the line, when you realise you cannot handle the workload, telling a client you need to set boundaries, it will probably not end very well.
Be assertive, have a clear idea of what you can and cannot do in any one day and then have that chat with those clients and you will flourish.
Happy Virtual Assistant = Happy Client
In South Africa the practice of ‘Load shedding’ is when Eskom (South Africa’s largest utilities supplier) interrupts the electricity supply to certain areas as a last resort action to balance electricity supply and demand. This occurs due to a lack of electricity available to meet the demand.
Load shedding is now part of our daily lives and it’s affecting us whether we’re at home or work. It therefore makes sense to be prepared so that the situation causes us the least amount of frustration and loss of production.
Load shedding quick tips:
- Work in the cloud so that all your work is backed up automatically and not lost if you suddenly lose power.
- Unplug devices when the power is out to avoid damage from potential surges when power is restored.
- If you work from home check if the neighboring suburbs will have power so you can go work at one of the cafes. Most cafes have free wifi
- Charge electronic devices (cell phones, laptops and tablets) this may look like a no-brainer but very few people actually plan for load shedding. So, make sure you have charged all your devices before the scheduled load shedding.
- If you rely on a cordless phone, which would obviously be rendered inoperable during a power outage, keep your cell phone handy.
- Save your work regularly either manually or by setting up auto-save options in your software. If the power goes out unexpectedly, you won’t lose your work.
3 things that can minimise the impact of load shedding
Get a generator
You ideally need a generator to cope with load shedding and minimise the impact it has on your business. Having a generator on standby means that even if the power goes off for a few hours, your business can keep running. Decide which appliances you want to run when the electricity goes out. To determine the size of the generator you need you’ll have to calculate the total wattage required.
Know the schedule, don’t get caught in the dark
The first step is to know when your area is scheduled for load shedding. Having the latest load shedding schedules for your area gives you a better idea of when load shedding is likely to affect your business. I’ve found this app to be very useful and reliable. (Timetable)
There are various devices available to protect your electrical equipment from surges when the supply voltage fluctuates.
Unfortunately, it looks like load shedding is here to stay, at least for the next few years. This means that you will be affected to some degree. Whether it causes your business to succumb or not is up to you. Losing power doesn’t necessarily mean losing productivity.
Social Media for Growing Traffic and Sales
“Opportunities are usually disguised as hard work, so most people don’t recognise them.” Ann Landers
What is Social Media?
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Forms of Social Media
There are many forms of social media, amongst these are: –
- Websites and applications dedicated to forums
- Social networking
- Social bookmarking
- Social curation
Typical examples of social networking platforms that may be easier for the “man on the street” to identify: –
To name but a few, find below a typical conversation prism. It is quite enticing to know how far ones reach actually goes when posting on social media.
Business Applications of Social Media
Social media, today, is a fundamental part of life online. Social Media is used to market products and services, to promote brands and most important of all to connect to individuals and business with whom you can set the stage for new business.
How do you increase social media traffic?
This is a phrase that MANY people ask! Let’s focus on the “HOW”!
The bottom line is, social media traffic happens or shall we say increases when you engage and build relationships on each and every network.
Every social media network is different, however to increase your social media engagement on these platforms, there are some hard and fast rules that one should follow.
Inspire your audience with visuals
A fundamental concept in social media engagement “first impressions last”.
The first impression that you portray in your post or engagement is what lasts in most people’s minds. The age old saying “Don’t judge a book by its cover”, is not always true. Visuals assist people or potential clients with making decisions.
The best visuals on social media include: –
- Vibrant colours and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
ALWAYS be where your audience is!
Identify Social Media Influencers and Engage with Them
The term used is “influencer marketing”. When one engages with various social media influencers, one is creating the ideal opportunity to attract more followers, in other words, MORE traffic to your business website, platform etc.
Understand that Social Media is for SHARING, not selling!
Although, the majority of potential clients begin their journey on social media by making a purchase. Most clients do not visit social media networks with the intention of shopping.
The primary intention for social media marketing is to build relationships. People are more inclined to check out your post or share your story, news, blog etc if they feel that your post is directed at building a relationship with them.
Clients want to feel as if they are important and that their own needs are being met.
The above ideas are to name but a few. Get out there and ENGAGE with your followers make them feel as though they are your number 1 visitor!
This Female Entrepreneur Inspired me the most. This is why.
Where it all started
I remember watching this female entrepreneur back in the day when I had DSTV and was prepared to pay the exorbitant subscription fee for the drivel bestowed upon us. This lady featured in a doccie entitled ‘The Secret Millionaire’ and from the moment the opening credits began, I just knew this was one tough, go getter woman. I was most pleased to watch her in action on another BBC show ‘Dragons Den’ a few years later.
The female entrepreneur I am referring to is none other than the interminable Ms Hilary Devey. So intrigued was I, I purchased her biography ‘Bold as Brass, My Story’.
The life of Hilary Devey
Ms Devey certainly didn’t start life with the proverbial silver spoon in her mouth. In fact, she didn’t even have a plastic one. She was born into a regular English family and her folks earned their living working in and managing pubs in her home town of Bolton in the UK. There were times when her folks were successful in what they were doing and at other times, not so much. Her folks faced bankruptcy on several occasions and thus moved around the UK extensively in search of employment opportunities. None of this stopped the young Hilary in her pursuit of success though. These obstacles toughened her up and she vowed at the age of seven she would never sit on a cold floor again. Ever.
Ms Devey was a bright child at school and had a flair for the numbers game from an early age. Having to pull her weight at the various pubs her folks managed and lived in, she quickly became adept at pulling pints and learnt how to haggle. These traits would put her in good stead later in life. Upon completing school aged sixteen, Hilary served for a short while in the Women’s Royal Air Force, in air traffic control and the supply accounts department. Her accounting skills were honed, and the lessons learnt in the WRAF ensured she would never be blindsided in business.
How she become an inspiration
Fast forward to 1996 when Pall-Ex, a palletized freight network was launched. Ms Devey chose a testosterone dominated industry to make her mark. And mark it she did! Pall-Ex has annual revenues of £59.947 million. The splendours of success had their foibles though and there were many sacrifices made. According to Ms Devey’s biography, the hardest work she’s ever done is pull her son from the grips of heroin addiction. Marriage has also not been her forté as she is twice divorced and suffered a stroke that almost killed her.
Ms Devey is tough as nails and one of a kind. She is famous for her straight-talking but genuinely warm force of nature. Ultimately though, she is a survivor and her story, told with complete honesty, is as inspirational as the woman herself.
Good on you Hils!