4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!
Social Media for Growing Traffic and Sales
“Opportunities are usually disguised as hard work, so most people don’t recognise them.” Ann Landers
What is Social Media?
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Forms of Social Media
There are many forms of social media, amongst these are: –
- Websites and applications dedicated to forums
- Social networking
- Social bookmarking
- Social curation
Typical examples of social networking platforms that may be easier for the “man on the street” to identify: –
To name but a few, find below a typical conversation prism. It is quite enticing to know how far ones reach actually goes when posting on social media.
Business Applications of Social Media
Social media, today, is a fundamental part of life online. Social Media is used to market products and services, to promote brands and most important of all to connect to individuals and business with whom you can set the stage for new business.
How do you increase social media traffic?
This is a phrase that MANY people ask! Let’s focus on the “HOW”!
The bottom line is, social media traffic happens or shall we say increases when you engage and build relationships on each and every network.
Every social media network is different, however to increase your social media engagement on these platforms, there are some hard and fast rules that one should follow.
Inspire your audience with visuals
A fundamental concept in social media engagement “first impressions last”.
The first impression that you portray in your post or engagement is what lasts in most people’s minds. The age old saying “Don’t judge a book by its cover”, is not always true. Visuals assist people or potential clients with making decisions.
The best visuals on social media include: –
- Vibrant colours and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
ALWAYS be where your audience is!
Identify Social Media Influencers and Engage with Them
The term used is “influencer marketing”. When one engages with various social media influencers, one is creating the ideal opportunity to attract more followers, in other words, MORE traffic to your business website, platform etc.
Understand that Social Media is for SHARING, not selling!
Although, the majority of potential clients begin their journey on social media by making a purchase. Most clients do not visit social media networks with the intention of shopping.
The primary intention for social media marketing is to build relationships. People are more inclined to check out your post or share your story, news, blog etc if they feel that your post is directed at building a relationship with them.
Clients want to feel as if they are important and that their own needs are being met.
The above ideas are to name but a few. Get out there and ENGAGE with your followers make them feel as though they are your number 1 visitor!
This Female Entrepreneur Inspired me the most. This is why.
Where it all started
I remember watching this female entrepreneur back in the day when I had DSTV and was prepared to pay the exorbitant subscription fee for the drivel bestowed upon us. This lady featured in a doccie entitled ‘The Secret Millionaire’ and from the moment the opening credits began, I just knew this was one tough, go getter woman. I was most pleased to watch her in action on another BBC show ‘Dragons Den’ a few years later.
The female entrepreneur I am referring to is none other than the interminable Ms Hilary Devey. So intrigued was I, I purchased her biography ‘Bold as Brass, My Story’.
The life of Hilary Devey
Ms Devey certainly didn’t start life with the proverbial silver spoon in her mouth. In fact, she didn’t even have a plastic one. She was born into a regular English family and her folks earned their living working in and managing pubs in her home town of Bolton in the UK. There were times when her folks were successful in what they were doing and at other times, not so much. Her folks faced bankruptcy on several occasions and thus moved around the UK extensively in search of employment opportunities. None of this stopped the young Hilary in her pursuit of success though. These obstacles toughened her up and she vowed at the age of seven she would never sit on a cold floor again. Ever.
Ms Devey was a bright child at school and had a flair for the numbers game from an early age. Having to pull her weight at the various pubs her folks managed and lived in, she quickly became adept at pulling pints and learnt how to haggle. These traits would put her in good stead later in life. Upon completing school aged sixteen, Hilary served for a short while in the Women’s Royal Air Force, in air traffic control and the supply accounts department. Her accounting skills were honed, and the lessons learnt in the WRAF ensured she would never be blindsided in business.
How she become an inspiration
Fast forward to 1996 when Pall-Ex, a palletized freight network was launched. Ms Devey chose a testosterone dominated industry to make her mark. And mark it she did! Pall-Ex has annual revenues of £59.947 million. The splendours of success had their foibles though and there were many sacrifices made. According to Ms Devey’s biography, the hardest work she’s ever done is pull her son from the grips of heroin addiction. Marriage has also not been her forté as she is twice divorced and suffered a stroke that almost killed her.
Ms Devey is tough as nails and one of a kind. She is famous for her straight-talking but genuinely warm force of nature. Ultimately though, she is a survivor and her story, told with complete honesty, is as inspirational as the woman herself.
Good on you Hils!
Celebrating the Women in your Life in honour of Women’s Month
Honouring the women in our lives this August month
The dictionary describes the word “August” as consecrated respected and impressive. Words like distinguished, respected, eminent, hallowed, esteemed and honoured are also found in the synonyms. Is it not then fitting that this be the month to honour women, their achievements and the important role that they have played and continue to play in our lives.
From that very first breath, women have been playing a major role in our lives, feeding, nurturing and comforting us as infants, expanding the role as we grow older into moulding, mentoring and nourishing our minds. As little ones, our mothers are our first “turn to” mechanism, the bonded cord being tightest during that times. As we grow and develop, it stretches to allow us the space to become our own little person. Hitting the teenage years, we start to twist, turn and yank at that cord, fighting for our independence with childish abandon, yet she still holds on gently, guiding and walking the mire with us during those tempestuous years, never far away and always ready to step in when needed and all the while holding herself back as she watches us grow, mature and take our place in the world.
Women Leadership within the family
And how much of that do we really see. How much of her struggles, heartaches, frustrations, all her sacrifices, wisdom and guidance is apparent to us. She is the one that balances work, life, family, society and a myriad of other things all at the same time, like a never-ending ebb and flow twirling and rolling into itself over and over. And what do we see – we see Mom. The one who is just there. The constant figure that we don’t give a thought to having challenges or feelings. Until we truly grow up and mature. Sometimes it takes a life-altering incident that makes us take stock and really see and appreciate, and sometimes it is becoming a mother yourself that unravels the same threads and the penny drops into place that not only her, but your grandmother. her mother and so on back for generations, where the same things have been taking place, and the real appreciation of what she did for you starts to grow and you feel her strength and quiet influence deep within your being.
Women create a supportive circle
Some may say “that is not what I experienced” but if we look deep into ourselves we will find the one that gave these things to us. The one that was there even in the background silently watching and being that strength for us, waiting for her recognition with the resilience and tenacity that women hold, even though we felt it not to be so at the time.
So whether it be your birthmother, your grandmother, a substitute or a mentor that you have taken into that role, take the time to feel their strength and the love and nurturing that they have given to you. Honour their sacrifices and celebrate their joy. After all, a little piece of them lives on in you.
Why dressing for Success can create the right mindset
I’m sure almost everyone would agree that one of the big perks of working from home is that no specific dress code applies. If you feel like working in your pyjamas all day, no one is stopping you. It’s your choice, but does it have an impact on your productivity? Sorry guys and gals, but research has shown that it actually does. The author of The Golden Apple: Redefining Work-Life Balance for a Diverse Workforce says that work clothes do impact you on a business and a personal level. It is also important to set boundaries between working hours and personal time. When the official work day is over, it’s best to change out of the business attire otherwise you could feel like work never ends.
Self discipline and how you dress does pay off
A few years back I worked half day for an elderly man who was a magazine publisher and worked from home. Every morning when I arrived at his home office, he was dressed in formal office wear. I asked him why he bothered. His answer was that if he were to dress casually, he would be more inclined to first wander around his garden and play with his dog than get to the office and before he’d realise it, most of the morning would have gone by and he’d have achieved very little. He only worked mornings, accomplishing what he had set out to do and then changed into casual wear and spent the afternoons playing golf, meeting up with other retired friends or pottering around in his garden.
I had a mentor once that set her goal to be a millionaire before she turned thirty, which she did achieve. She started out working from home in her garage. Every morning she would get dressed up in her working attire complete with heels and handbag and be in her garage office by 9am sharp.
Gaining respect and being taken seriously
What impression do you give those around you? Do you look like you take your business seriously? I experienced this first hand with family members. When you look like a frumpy mum, that is pretty much how everyone is going to treat you. Step up your game by dressing to match your business and see the difference in the attitude of those around you.
Dress up to resist multi-tasking
When working from home it is easy to get caught up in exhausting multi-tasking. When wearing your sweats it’s easy to dash from your desk to the washing machine, desk to the wash line… and so on. If you were dressed for work, you would be less inclined to do some of these things. Agreeably, there are the benefits to multi-tasking, but it can also affect your overall performance.
If dressing up every day really doesn’t appeal to you, throw in a casual day or two into your week. You are the boss after all so you get to choose. 😉