4 Secrets to Growing Your Business’ Sales Exponentially This Year

4 Secrets to Growing Your Business’ Sales Exponentially This Year

4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media

What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!

#1 Do your research

What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.

#2 Quality content vs Quantity content

So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging.  Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.

A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.

#3 Consistency is key

Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.

#4 Engaging with your audience

Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.

Be intentional

Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!

Social Media for Growing Traffic and Sales

Social Media for Growing Traffic and Sales

 “Opportunities are usually disguised as hard work, so most people don’t recognise them.” Ann Landers

What is Social Media?

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

Forms of Social Media

There are many forms of social media, amongst these are: –

  • Websites and applications dedicated to forums
  • Microblogging
  • Social networking
  • Social bookmarking
  • Social curation
  • Wikis

Typical examples of social networking platforms that may be easier for the “man on the street” to identify: –

  • Facebook
  • Twitter
  • Google+
  • Wikipedia
  • LinkedIn
  • Reddit
  • Pinterest
  • Instagram

To name but a few, find below a typical conversation prism. It is quite enticing to know how far ones reach actually goes when posting on social media.

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Business Applications of Social Media

Social media, today, is a fundamental part of life online. Social Media is used to market products and services, to promote brands and most important of all to connect to individuals and business with whom you can set the stage for new business.

How do you increase social media traffic?

This is a phrase that MANY people ask! Let’s focus on the “HOW”!

The bottom line is, social media traffic happens or shall we say increases when you engage and build relationships on each and every network.

Every social media network is different, however to increase your social media engagement on these platforms, there are some hard and fast rules that one should follow.

  1. Inspire your audience with visuals

A fundamental concept in social media engagement “first impressions last”.

The first impression that you portray in your post or engagement is what lasts in most people’s minds. The age old saying “Don’t judge a book by its cover”, is not always true. Visuals assist people or potential clients with making decisions.

The best visuals on social media include: –

  • Vibrant colours and well-designed layouts
  • High-level photography
  • Visuals telling stories
  • Visuals showing products or services in a new light
  • Consistently on point and well-planned

ALWAYS be where your audience is!

  1. Identify Social Media Influencers and Engage with Them

The term used is “influencer marketing”. When one engages with various social media influencers, one is creating the ideal opportunity to attract more followers, in other words, MORE traffic to your business website, platform etc.

  1. Understand that Social Media is for SHARING, not selling!

Although, the majority of potential clients begin their journey on social media by making a purchase. Most clients do not visit social media networks with the intention of shopping.

The primary intention for social media marketing is to build relationships. People are more inclined to check out your post or share your story, news, blog etc if they feel that your post is directed at building a relationship with them.

Clients want to feel as if they are important and that their own needs are being met.

The above ideas are to name but a few. Get out there and ENGAGE with your followers make them feel as though they are your number 1 visitor!

How to Avoid Becoming a Victim to Burnout

How to Avoid Becoming a Victim to Burnout

In this fast paced world we live in and so much to cope with on a daily basis the risk of becoming a victim to burnout is increasing.  This is especially the case for the dedicated, diligent person that strives for excellence in everything they do, particularly for someone that has multiple tasks that require a lot of focus in order to achieve this which in turn causes a lot of stress.

Defining burnout

When a person has pushed themselves beyond their limits for too long and they end up suffering from long-term exhaustion.  They begin to lose interest in their job and become much less productive.  Eventually they are unable to continue working because their body and mind basically shutdown and needs a “timeout”.

An example of someone that could become a victim of burnout would have a job that would require them to multitask throughout the day, every day and very often in a job they don’t like.  Bear in mind that a person that strives for personal excellence, will most likely put all their energy and focus into whatever job they do, even if they don’t enjoy it.

Research has proved that multitasking causes chaos in the brain which actually leads to brain damage.  Dr Caroline Leaf goes more into details about this suggests a simple practice to do over a seven day period.  For details about this, watch the video here.

The Warning Signs That You May be Heading for Burnout

 Feeling physically and emotionally exhausted (insomnia, no energy, struggling to concentrate, confusion, anger, frustration)

  • Being cynical and detached (withdrawal from people and activities, pessimism)
  • Feelings of ineffectiveness and lack of accomplishment (increased irritability, apathy, indifferent hopelessness)

Work Smarter, not Harder

Marie Forleo, who according to Oprah is the next generations thought leader, has a method she calls R.S.E.T. she uses to avoid burnout.

R – Review your day, preferably the night before and plan your breaks in advance, every 90 minutes.

E – Make it easy to remember to take the breaks by setting alarms on your phone.  It’s easy to get so engrossed in what you are doing that before you know it, several hours have passed by without you noticing.

S – Step away from whatever you are doing.

E – Exersate.  Hydrate yourself and get some exercise.   Go for a quick walk, if you have a bicycle handy, hop on and go for a ride around the block.  Do whatever you can to get your body moving and your mind onto something completely different.

T – Tune back in to whatever you were working on and continue until your next break.  Rinse and repeat.

The Importance of Rest and a Balanced Diet

In 1893, Frederick Taylor did a scientific study of the work habits of workers in a steel mill and the results were that production increased considerably when the workers took regular breaks.

A diet high in good quality protein (amino acids) is really important for the brain to function at an optimal level.  Just like a car needs fuel, oil and water, so does the body.  Neither can run on empty.