4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!
How to Avoid Becoming a Victim to Burnout
In this fast paced world we live in and so much to cope with on a daily basis the risk of becoming a victim to burnout is increasing. This is especially the case for the dedicated, diligent person that strives for excellence in everything they do, particularly for someone that has multiple tasks that require a lot of focus in order to achieve this which in turn causes a lot of stress.
When a person has pushed themselves beyond their limits for too long and they end up suffering from long-term exhaustion. They begin to lose interest in their job and become much less productive. Eventually they are unable to continue working because their body and mind basically shutdown and needs a “timeout”.
An example of someone that could become a victim of burnout would have a job that would require them to multitask throughout the day, every day and very often in a job they don’t like. Bear in mind that a person that strives for personal excellence, will most likely put all their energy and focus into whatever job they do, even if they don’t enjoy it.
Research has proved that multitasking causes chaos in the brain which actually leads to brain damage. Dr Caroline Leaf goes more into details about this suggests a simple practice to do over a seven day period. For details about this, watch the video here.
The Warning Signs That You May be Heading for Burnout
Feeling physically and emotionally exhausted (insomnia, no energy, struggling to concentrate, confusion, anger, frustration)
- Being cynical and detached (withdrawal from people and activities, pessimism)
- Feelings of ineffectiveness and lack of accomplishment (increased irritability, apathy, indifferent hopelessness)
Work Smarter, not Harder
Marie Forleo, who according to Oprah is the next generations thought leader, has a method she calls R.S.E.T. she uses to avoid burnout.
R – Review your day, preferably the night before and plan your breaks in advance, every 90 minutes.
E – Make it easy to remember to take the breaks by setting alarms on your phone. It’s easy to get so engrossed in what you are doing that before you know it, several hours have passed by without you noticing.
S – Step away from whatever you are doing.
E – Exersate. Hydrate yourself and get some exercise. Go for a quick walk, if you have a bicycle handy, hop on and go for a ride around the block. Do whatever you can to get your body moving and your mind onto something completely different.
T – Tune back in to whatever you were working on and continue until your next break. Rinse and repeat.
The Importance of Rest and a Balanced Diet
In 1893, Frederick Taylor did a scientific study of the work habits of workers in a steel mill and the results were that production increased considerably when the workers took regular breaks.
A diet high in good quality protein (amino acids) is really important for the brain to function at an optimal level. Just like a car needs fuel, oil and water, so does the body. Neither can run on empty.
Being a woman is a superpower. Let’s celebrate this!
“Think like a queen. A queen is not afraid to fall. Failure is another stepping stone to GREATNESS – Oprah Winfrey.”
To all the queens in my life, and to the queens of this world! Do you know why we are celebrating women’s month? I didn’t….
So we “have” Women’s Month as a tribute to the more than 20 000 women who marched the Union Building on 9 August 1956 in protest against the extension of Pass Laws to women.”
I know the Women’s in my life weren’t part of that, probably not yours either. However, Women needs to be honoured, we need to celebrate womanhood!
“Being a woman is a superpower”
To my granny – being selfless, and giving up what she wanted.
My Grandmother would have turned 95 a few days ago, can you imagine what their lives have been like? In her young days? What has she gone through? She had 5 other siblings, she was very young when her mother passed. She had to eventually start working when she was 13 years old to help care for the family. She mostly did needlework for the wealthy peoples’ towels, blankets and clothes with her initials. I have yet not met someone else, who is so kind and selfless. She always gave and never wanted anything in return.
“The world needs strong women. Women who will lift & build others. Who will love & be loved. Women who live lavely, both tender a fierce. Women of indomitable will.”
To my mom,
To the woman who loves me unconditionally, who always puts us before herself. To my mother who can take the place of all others, but whose place no one else can take. She is patient, she is selfless.
She is the strongest woman I know, having to put our wants and needs before herself. Having courage when we were scared, even if she was scared she never showed. Teaching us that even if we don’t know what is next, to step forward with grit anchored in grace. My mom is my superhero, being able to juggle life, a job, a husband, three children, a household. Not too long ago, she had to start doing all of these alone, and here she stands still strong and fierce.
To all the other woman in my life, my sisters, my mother in law’s, my work colleagues and clients. For being strong, for fighting for what you want in life, for fighting your rights as a woman. To never being afraid.
This month, I will be celebrating all the woman in my life. For us still facing the hurdles of being a woman and being under-appreciated. Celebrating the strength and courage our ancestors passed on to us. We are forged through all the challenges in life, however, we move through these challenges with our heads held high. We are mom’s, we are wives, we have careers, we are cooks, we are maids, we are sisters, daughters. With these multitudes of roles we have in life, we are independent, strong, confident, loving and kind.
“When life gives us a challenge we wink at it and say bring it on.”
This month, we celebrate “womanhood”. In any age, a woman is to be loved, to be admired, to be loved and honoured for all we are and all we do.
This Female Entrepreneur Inspired me the most. This is why.
Where it all started
I remember watching this female entrepreneur back in the day when I had DSTV and was prepared to pay the exorbitant subscription fee for the drivel bestowed upon us. This lady featured in a doccie entitled ‘The Secret Millionaire’ and from the moment the opening credits began, I just knew this was one tough, go getter woman. I was most pleased to watch her in action on another BBC show ‘Dragons Den’ a few years later.
The female entrepreneur I am referring to is none other than the interminable Ms Hilary Devey. So intrigued was I, I purchased her biography ‘Bold as Brass, My Story’.
The life of Hilary Devey
Ms Devey certainly didn’t start life with the proverbial silver spoon in her mouth. In fact, she didn’t even have a plastic one. She was born into a regular English family and her folks earned their living working in and managing pubs in her home town of Bolton in the UK. There were times when her folks were successful in what they were doing and at other times, not so much. Her folks faced bankruptcy on several occasions and thus moved around the UK extensively in search of employment opportunities. None of this stopped the young Hilary in her pursuit of success though. These obstacles toughened her up and she vowed at the age of seven she would never sit on a cold floor again. Ever.
Ms Devey was a bright child at school and had a flair for the numbers game from an early age. Having to pull her weight at the various pubs her folks managed and lived in, she quickly became adept at pulling pints and learnt how to haggle. These traits would put her in good stead later in life. Upon completing school aged sixteen, Hilary served for a short while in the Women’s Royal Air Force, in air traffic control and the supply accounts department. Her accounting skills were honed, and the lessons learnt in the WRAF ensured she would never be blindsided in business.
How she become an inspiration
Fast forward to 1996 when Pall-Ex, a palletized freight network was launched. Ms Devey chose a testosterone dominated industry to make her mark. And mark it she did! Pall-Ex has annual revenues of £59.947 million. The splendours of success had their foibles though and there were many sacrifices made. According to Ms Devey’s biography, the hardest work she’s ever done is pull her son from the grips of heroin addiction. Marriage has also not been her forté as she is twice divorced and suffered a stroke that almost killed her.
Ms Devey is tough as nails and one of a kind. She is famous for her straight-talking but genuinely warm force of nature. Ultimately though, she is a survivor and her story, told with complete honesty, is as inspirational as the woman herself.
Good on you Hils!
Celebrating the Women in your Life in honour of Women’s Month
Honouring the women in our lives this August month
The dictionary describes the word “August” as consecrated respected and impressive. Words like distinguished, respected, eminent, hallowed, esteemed and honoured are also found in the synonyms. Is it not then fitting that this be the month to honour women, their achievements and the important role that they have played and continue to play in our lives.
From that very first breath, women have been playing a major role in our lives, feeding, nurturing and comforting us as infants, expanding the role as we grow older into moulding, mentoring and nourishing our minds. As little ones, our mothers are our first “turn to” mechanism, the bonded cord being tightest during that times. As we grow and develop, it stretches to allow us the space to become our own little person. Hitting the teenage years, we start to twist, turn and yank at that cord, fighting for our independence with childish abandon, yet she still holds on gently, guiding and walking the mire with us during those tempestuous years, never far away and always ready to step in when needed and all the while holding herself back as she watches us grow, mature and take our place in the world.
Women Leadership within the family
And how much of that do we really see. How much of her struggles, heartaches, frustrations, all her sacrifices, wisdom and guidance is apparent to us. She is the one that balances work, life, family, society and a myriad of other things all at the same time, like a never-ending ebb and flow twirling and rolling into itself over and over. And what do we see – we see Mom. The one who is just there. The constant figure that we don’t give a thought to having challenges or feelings. Until we truly grow up and mature. Sometimes it takes a life-altering incident that makes us take stock and really see and appreciate, and sometimes it is becoming a mother yourself that unravels the same threads and the penny drops into place that not only her, but your grandmother. her mother and so on back for generations, where the same things have been taking place, and the real appreciation of what she did for you starts to grow and you feel her strength and quiet influence deep within your being.
Women create a supportive circle
Some may say “that is not what I experienced” but if we look deep into ourselves we will find the one that gave these things to us. The one that was there even in the background silently watching and being that strength for us, waiting for her recognition with the resilience and tenacity that women hold, even though we felt it not to be so at the time.
So whether it be your birthmother, your grandmother, a substitute or a mentor that you have taken into that role, take the time to feel their strength and the love and nurturing that they have given to you. Honour their sacrifices and celebrate their joy. After all, a little piece of them lives on in you.