In modern times, it seems like social media is taking over and becoming one of the most popular and most used forms of marketing.  But in fact, email marketing is up to 40 times more effective than social media. Social media gets filtered, which causes content to not reach all social media users.  The buying process is also said to happen 3 times faster with email marketing.

“Just look at sites like Amazon, one way they continually get you to buy more products from them is by emailing you offers on a regular basis.”

Neil Patel – Co-Founder of KISSmetrics

Does email marketing still work?

Yes it definitely still works.  Email marketing still remains a very effective marketing method to use, for attracting and keeping customers.  Based on surveys conducted, it is noticeable that 91% of internet users access their email account at least once a day.  Most people would also rather receive business information via email.

Email marketing should definitely be considered as a tool to be used by businesses in their digital marketing strategy.  The content you use needs to be relevant.  Your company can get more sales and even more customers through using this marketing method.  Rather focus on quality over quantity

Email marketing allows you to perform A/B tests, it enables you to target your audience and  communicate with a more personalized approach.  By sending an email weekly or monthly, you can increase company awareness and attract more attention.


So how would you do this?

By allowing users to interact without having to leave the email.  You can accomplish this by using interactive content, questionnaires, games, quizzes etc.  It will allow the users to be more engaged with your brand.

You can make the process of buying even faster, which will boost sales as well.  Achieve this by giving your client the ability to make a purchase within the email.

There are excellent email marketing tools available that can be used to help and guide you to creating successful campaigns.

Find yourself an emailing software that uses tools in email campaigns, such as:

  • Reporting
  • Mailing list management
  • Analytic tools
  • Auto responders

Your subject line must grab the readers’ attention.  If you can catch their attention that way, they are more likely to open your email.

Go through your own emails, look at the email subjects that you opened and the ones that you did not open.  Why did those attract enough attention for you to open them?  Adding numbers to the subject line, “5 Ways to boost your sales”, “How to increase your reach by 400%”.


You need to plan your email marketing carefully

Because of the fact, that promotional emails are seen in the same light as spam, it would be beneficial if you personalize your email campaigns more.  Making your email interesting is important as well.  This will help you to catch the reader’s attention.


Ideas to use in your email:

  • Use interactive navigation bars
  • Polls inside an email
  • Rotating carousel of product photos
  • Enable customers to place their order via an email
  • News feed
  • Use emails as a feedback mechanism

It is important to reduce the number of emails you send. To avoid your email address being listed as spam, try not to bombard your audience with too many emails.


What lies in the future for email marketing?

It has been estimated that by the year 2023, there will be around 4.3 billion global email users, according to Statista and it is forecasted to grow at 19.60% from 2017 to 2025.

Email programs will become more and more personalized and more interactive.  With today’s technology it is possible for a business owner, to setup a questionnaire in minutes and to send it out via email marketing.

As we see a growth in the use of smartphones, we see an increase in email usage as well.  It has become so easy to quickly access your email account while on the go, in your lunch break, while cooking dinner, while standing in a queue.  You do not wait to be behind your computer to have access to your emails anymore.  And as user experience becomes better and better, consumers are more likely to use their mobile phones rather than using a computer.


So, are successful email campaigns still possible?

Yes definitely!  89% of marketers consider their email marketing successful.  Use some killer content, throw in some personalization, and you can easily create a really successful email campaign.