4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!
What you can do to get great work ethic
Setting boundaries and rules whilst maintaining good work ethic as a Virtual Assistant
As a Virtual Assistant we are sometimes so hungry to get that next client and maintain the best working relationships with the ones we have that we sometimes forget that the key to success is actually to set some boundaries. Setting boundaries and laying down some ground rules with your clients need not be a daunting, scary thing, in fact if anything it should be a relief to you and could even show your client a whole other side of your personality which they may love. Assertive and confident professional remote worker – THAT’S YOU!
Now although it may be a necessity to set these boundaries to avoid things like burnout and less than average work being handed over to clients, you need to be able to do it in a proper manner and without coming across as bitchy and condescending. You also want to make the rules clear from the get-go, so things like what hours you are available to one specific client, what your actual working hours are and so forth need to be discussed right in the beginning to avoid any awkwardness further down the line.
Below I will discuss a few tips for setting up rules and structure within your business which will ensure your success and success for your client.
Boundaries for you and me
Your phone – Now although you have a phone and the general idea of a phone is to take calls you do not want clients calling you all hours of the day and night and weekends expecting answers. So you need to be clear that, if you do not have a phone purely for business, that you tell your client you are available for calls between hours x and y and thereafter there will be no response to calls or messages.
Set working hours – Most VA’s have more than one client and therefore would want to have specific times scheduled in order to provide the best most focused work to each individual client. This can be tweaked according to the workload of course as sometimes one client has nothing for you to do on a specific day, but another may have a mountain of tasks which are all urgent, you can then use your discretion, but setting some sort of guideline around this with your client is very important.
Treat your business like a business – All business’s have hours where they open and then the same for when they close, you as a virtual assistant are essentially running a business and should do the same. Business’s have rules and regulations, therefore so should you. A virtual assistant is not an employee and therefore does not have to adhere to the management from a client.
Having a task list – A task list is also great as you and the client can set up the tasks together that are needed for any particular day, if the client then tries to deviate from this you can respond by saying that because the list has being drawn up in a specific way you have planned accordingly and unfortunately any extra’s would have to wait for the following day. If you are unsure of what the priority task is it is always best to communicate and find out, this is also a good way of setting the rules that priority tasks are completed first but whatever falls outside of the normal working hours will be added to the following day.
At the end of the day we all want to be able to deliver top-notch service as a VA and we want to have as many clients as possible and keep everyone happy – but happiness comes from being honest and upfront about things. You never want to find yourself a few months down the line, when you realise you cannot handle the workload, telling a client you need to set boundaries, it will probably not end very well.
Be assertive, have a clear idea of what you can and cannot do in any one day and then have that chat with those clients and you will flourish.
Happy Virtual Assistant = Happy Client
Social Media for Growing Traffic and Sales
“Opportunities are usually disguised as hard work, so most people don’t recognise them.” Ann Landers
What is Social Media?
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Forms of Social Media
There are many forms of social media, amongst these are: –
- Websites and applications dedicated to forums
- Social networking
- Social bookmarking
- Social curation
Typical examples of social networking platforms that may be easier for the “man on the street” to identify: –
To name but a few, find below a typical conversation prism. It is quite enticing to know how far ones reach actually goes when posting on social media.
Business Applications of Social Media
Social media, today, is a fundamental part of life online. Social Media is used to market products and services, to promote brands and most important of all to connect to individuals and business with whom you can set the stage for new business.
How do you increase social media traffic?
This is a phrase that MANY people ask! Let’s focus on the “HOW”!
The bottom line is, social media traffic happens or shall we say increases when you engage and build relationships on each and every network.
Every social media network is different, however to increase your social media engagement on these platforms, there are some hard and fast rules that one should follow.
Inspire your audience with visuals
A fundamental concept in social media engagement “first impressions last”.
The first impression that you portray in your post or engagement is what lasts in most people’s minds. The age old saying “Don’t judge a book by its cover”, is not always true. Visuals assist people or potential clients with making decisions.
The best visuals on social media include: –
- Vibrant colours and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
ALWAYS be where your audience is!
Identify Social Media Influencers and Engage with Them
The term used is “influencer marketing”. When one engages with various social media influencers, one is creating the ideal opportunity to attract more followers, in other words, MORE traffic to your business website, platform etc.
Understand that Social Media is for SHARING, not selling!
Although, the majority of potential clients begin their journey on social media by making a purchase. Most clients do not visit social media networks with the intention of shopping.
The primary intention for social media marketing is to build relationships. People are more inclined to check out your post or share your story, news, blog etc if they feel that your post is directed at building a relationship with them.
Clients want to feel as if they are important and that their own needs are being met.
The above ideas are to name but a few. Get out there and ENGAGE with your followers make them feel as though they are your number 1 visitor!
How self-love can make you more productive
Love yourself enough to add whitespace to your day and become the productivity guru that get things done!
Whether you’re an entrepreneur, business owner, employee or virtual assistant; we all fall into this trap more often than not. If you don’t know what whitespace is or don’t have whitespace in your day, you’re sacrificing your health, well-being and productivity in a major way. The solution to becoming a productivity guru is easier than you think; all you need is love!
#Love your health
This question is for my virtual assistant friends. Let’s examine our lunchtime health. Are you snacking at your desk? Just meaning to complete that one extra task. I mean an hour ‘wasted’ on lunch could have been a valuable contribution to your income at the end of the month, who can’t do with the extra 20 billable hours?
BUT…at what cost do that extra 20 hours come? You’re carving away at your vitality every day by ignoring the opportunity for increasing your energy and boosting your creativity.
I love this equation from WhiteSpace At Work!
“Lunch – Desk = Vitality”
Don’t eat at your desk! Get out of your office, breath in some non-artificial, non-airconditioned air. Notice the birds outside, notice the cloud formation that day, take a brisk stroll around the block – yes even if it’s 40 degrees outside, believe me, you’ll appreciate your office and desk that much more. Get the spider webs blown out of your mind, don’t spend this time strategizing the accomplishment of your next task. Create that whitespace in which to recharge so when you get back to your desk, it’s with a grateful attitude and a revitalized outlook on the challenges you’re trying to solve.
#Love your business workflow process
Starting out with another question… and be honest, this is definitely time to get real with ourselves. Are you overwhelmed with your business workflow process? Because you either don’t have one or you have one but it’s worth zero because you don’t follow it or it’s so complicated it wastes more time than saving time.
Well, friends, I think it’s safe to say you need to declutter your workflow. No one has the time to do damage control – all the time! You can’t afford to work on a reactive basis all the time! AND that’s exactly what we try and achieve. Every email that comes in has you dropping everything, losing your productive streak to reply to an email that could have waited half an hour. Believe me, emails aren’t the only culprits. You know that as well as I do.
What you want is to get to a point where your workflow process leans itself towards ultimate productivity. Creating whitespace between activities, the opportunity to breath and reflect is not a time waster, but should be seen as a “strategic pause in which you are infused with enthusiasm and creativity” for what you are passionate about. Don’t just go through the motions to get the job done. Love yourself enough to declutter your workflow to truly be productive and efficient.
We need to look after ourselves! Nothing is more true to me than the quote: “Less is more”. Simplify your life, simplify your workflow, love yourself and take care of your wellness. Don’t set yourself up for a love-hate relationship with your well-being and business. You deserve the best! You deserve to love yourself, your business and your life. Best of all, with a little bit of strategic whitespace in your life, you can become a productivity guru that not only get things done but excels at it!
The year that was 2018
A new year has started, for many, it represents a fresh start, a chance to pursue new opportunities or it may even mean time to finally get training for that big race you’ve always wanted to do. As the saying goes “new year, new beginnings”, and boy are new beginnings exciting! My question however is, have you taken a moment to take a step back in order to reflect on the year that was? To appreciate your successes and be thankful for the obstacles that taught you some great lessons?
Looking back in order to move forward
The minute the clock struck 12h00, on the 31st December 2018, my brain went into automatic mode planning and thinking up all the things I want to get done in this year and I was full of adrenaline, ready to take on 2019. I kept saying to my myself – “This is going to be “my” year”, which considering I am expecting my first child in a couple of months, is already making this
year AMAZING for me. I quickly saw however, I was not alone in saying, this was going to be my year – numerous family and friends shared the same sentiment, combined with the fact they were glad 2018 was over with. This got me thinking was 2018 that bad? I mean, it was the different challenges and life lessons that I experienced in 2018 that had fueled my ambitions
and plans for 2019. I then remembered a quote I had read not so long ago by an unknown author that says “If you want to move forward, often look back. Otherwise, you’ll forget where you came from and where you need to go” Reflecting on 2018
All of this got me thinking, and I decided to take a step back and really reflect on my life during 2018. 2018 had started off quite roughly with my fiance being hospitalized for a lengthy period of time, I was in a work environment that I did not enjoy, was in over my head with assignments due for varsity and was planning a wedding amongst other things – a true mix of highs and lows.
Giving new perspective on life
But looking at all of this carefully, these very things that had me experience a mixture of emotions both negative and positive, turned out to be the best possible things that could have happened to me in 2018. Why? Well, On the 14th April 2018, the most beautiful and magical day of my life thus far surrounded by the people that mean the world me, I married my best friend. My now husband who thankfully is back to full health, learned to take a step back every now and then, now lives by the motto YOLO – you only live once, something that rubbed off on me. His new outlook on things gave me the courage to make the changes I wanted to make in my career, I always wanted to be an entrepreneur but was always too scared to take the risk, in
June, I took that risk and even though it’s been challenging, I am now my own boss, doing what I love daily. The hard work on my studies during the year last year will allow me to make my dream of graduating this year a reality. Above all, I rediscovered the power of faith & gratitude and how lucky I am to have the family and quality of friends I do in my life.
Grateful and Blessed
Personally, I am glad I reflected back on the amazing year that was 2018, I am so grateful for all the lessons and blessings I received during the year. Looking forward to 2019, I know I am going into it a stronger, happier, healthier and humbler person and for that, I say thank you to the year that was 2018.