There is an old saying that 80% of your sales revenue come from 20% of your clients. Also, another, not so great statistic, is that 80% of the work in your business is done by 20% of your staff.
These statistics bring to light two of the main complaints of any business looking to add to their team—the cost and investment it takes to bring on a new permanent employee. When you factor in the hidden costs like training and employee benefits, it’s a hard pill to swallow, KNOWING that, give or take, 80% of your staff is not there giving their all, all the time. This rings true especially when you are busting your behind getting your life-long-dream, still in that crazy roller-coaster ride called the start-up phase, off the ground. Anyone who has ever started a business knows that you as the entrepreneur, is BUSY. You are most probably dividing your time between operations, marketing, financial management & HR – heck you may just as well be the tea lady!
The dilemma which presents itself is that you need sales to grow the business. Entrepreneurs are not necessarily great at selling. Or perhaps you are a hot shot salesperson, but don’t have the time or desire to nurture and grow the relationships with your newly landed clients. The great news is that a Virtual Assistant hire is a straightforward, simple way to add to your sales team, without having to worry about hidden costs. Virtual Assistants are paid for the hours they work, whether it is 3 hours or 8 hours per day. They will happily take over all the tasks that you don’t want to manage yourself.
A Sales VA can, to name a few, run with customer relationship management, customer support, prospecting, managing your sales funnel, managing leads through social media, and much more. The question you need to ask yourself is, what do I need my Virtual Sales Assistant to do to bring VALUE to my business? Once you have figured out this, you are ready to interview your selection of candidates and choose a Virtual Assistant with the exact required experience.
What Can You Outsource to a Virtual Sales Assistant?
At this stage you must be pondering the question – What exactly can I outsource to someone in this line of work? Surprisingly, there is a whole lot of work which you can hand over to a Sales VA. Think of a Virtual Sales Assistant as roughly a Marketing Assistant; they’re not only good at taking on tasks that you would rather not do, but they can add to yours as well as your existing sales team’s capacity in virtually (excuse the pun) anything that has to do with marketing and sales.
Let’s get a little more specific:
- Telemarketing: This is not something you may always enjoy doing, but it’s often a necessary part of doing business. You can easily hire a remote worker who not only really loves calling people all day but is also highly skilled at this! A virtual sales assistant can make outgoing calls to businesses on your behalf, as well as manage inbound calls. Calling software such as Dialpad, has made this easy. Gone are the days of having to onboard someone in a full-time capacity to sit in your office and make calls. This way, qualified leads can be passed on to yourself or your top salespeople to do what they do best – close new deals!
- CRM skills: The management of customer relationship software is usually key to adding to your sales funnel and creating a profitable and successful pipeline. This is something that you can outsource to an expert Virtual Sales Assistant. Give them the responsibility of making sure that every customer’s data entry is continuously updated with the latest information. You can also put your Sales VA in charge of following up with clients you haven’t heard from in a while or run email campaigns using your CRM software.
- Outsourcing marketing strategy: Has your marketing strategy been stuck in a rut & aimless? Business owners can not only outsource basic marketing tasks but also outsource strategic thought when it comes to running the sales team and streamlining the sales processes. The fresh mind of an ‘outsider’ may just well be what your marketing strategy requires to give it a creative boost.
- Sales assistant services: If your sales & marketing team needs an assistant who can grasp the basics of your most common sales & marketing tasks, a Virtual Sales Assistant can leverage their skills and experience to join your team nearly seamlessly. The VA can even serve in an executive assistant role for the Sales or Marketing Manager.
- Social Media Management: Your Sales VA can be put in charge of managing all your social media platforms. Think Facebook, Instagram, Twitter and LinkedIn.
Now, more than ever, business owners have to think creatively when it comes to running a successful, profitable business. Making use of a qualified Virtual Assistant will unquestionably add great VALUE to your business sans the risk and hidden costs of permanent employees.
How to have a good working relationship with your Virtual Assistant
Start out with an open mind
If you have never worked with a Virtual Assistant before, first think of how it can benefit you and your business working this way. Understand that the transition from having an assistant in your office to working remotely is going to be an adjustment and allow for that.
Garbled communication produces garbled results and is a huge time waster. Decide exactly what it is that you want your Virtual Assistant to do and how you will communicate it to him or her in a way that is clearly and easily understood. Schedule a way of communication that is done daily or weekly as standard and should anything else come up that needs to be dealt with, let your Virtual Assistant know through what means you would prefer communication, be it via phone, WhatsApp, email etc and inform him or her beforehand when you know that you are not going to be available for a period of time.
Learn to be a good delegator. This is sometimes a problem for a start up business that started out with one person making all the decision and doing everything themselves. Understand that you are working with another individual that possibly doesn’t see everything as you do, so may produce results in a slightly different way than you did. Take a step back and look at the result from a different perspective and you might be pleasantly surprised to see that the result is better than what you produced originally.
Goals and time management
Let you Virtual Assistant know what is going to be expected of them and what takes priority. Be realistic in what is expected of him or her within their specified work hours. Plan ahead of time and set goals for when certain tasks or projects need to be completed by and communicate this clearly. If something else comes up that needs to be done urgently, realise that there will be a delay in getting other tasks or projects done within the original planned timeframe.
Mutual Respect and Trust
If your Virtual Assistant feels that they are appreciated and respected, they will feel a sense of commitment to you and your business. Be open to hear other opinions, your idea might not always be the best idea. Show them that you value their positive input and even constructive criticism. as this will make them feel more part of the team and even more committed to the growth of your business.
Morals and Ethical Practice
If you’re wanting a professional Virtual Assistant to be dedicated and committed to your business, don’t expect him or her to stay if you are in the habit of unethical business practice. Being clear about what is and what is not acceptable in your business dealings, will remove any grey areas and you will gain your Virtual Assistant’s respect and trust as well as your customer’s. Be upfront and let your Virtual Assistant know exactly what you and your business stand for before you start your working relationship.
“Honesty is not the best policy, it’s the only policy.” Dr Myles Munroe
4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!