4 Secrets to Growing Your Business’ Sales Exponentially This Year

4 Secrets to Growing Your Business’ Sales Exponentially This Year

4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media

What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!

#1 Do your research

What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.

#2 Quality content vs Quantity content

So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging.  Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.

A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.

#3 Consistency is key

Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.

#4 Engaging with your audience

Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.

Be intentional

Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!

4 Simple Ways to Improve Your Customer Service Experience

4 Simple Ways to Improve Your Customer Service Experience

4 Simple Ways to Improve Your Customer Service Experience

It used to be that businesses did not have much competition and didn’t have to put much effort to make sales. Now that opening a business has become an easier and more common thing, companies are finding that customer service experiences can differentiate them from their competitors.

It also used to be that if your customer service was bad, only the dissatisfied customer along with his/her circle would know. These days, customers can place a bad review anywhere on the internet.  They will even go as far as write unthinkable things on your social media pages or posts.

If you’ve landed on this blog, you must be looking for ways to improve your customer service. Perhaps you’ve received bad customer reviews or maybe you’re finding that you’re losing customers – Don’t worry. Here are four simple ways to improve your customer service experience:

1.  After sales support

If you think that customers are demanding before the sale, be prepared for after-sales demands. Customers feel that since they have purchased from you, they have the right to receive support for everything, including brushing their teeth. Okay, that’s an over exaggeration, but it’s still true that the quality of after-sales support determines whether you will get a repeat customer or not.

Here are some results from a customer service study

  • “Fifty-eight percent of customer service teams view managing social media inquiries as their top challenge.
  • Churn rate can increase by 15% if organisations fail to respond to customers on social media.
  • Forty-five percent of customers share negative reviews on social media.
  • Sixty-three percent of consumers read negative reviews on social media.
  • And, 65% are likely to speak negatively about their customer service experience.”

After-sales support begins the moment your customer has made the decision to purchase and involves the following:

  • A thank you note for their business
  • Handling the safe delivery of goods
  • Ensure that your customer has your contact details
  • Adding your customer to your email list
  • Checking up with your customer and offering additional products or services

2.  Monitor your online presence

Some customers prefer to send their queries via social media, and they expect a prompt response. If you haven’t got a Social Media Manager handling your accounts, get one asap!

Your Social Media Manager should be someone with customer service experience and who manages their own social media presence well.

Provide customers with a feedback mechanism across your entire online presence. That way, your Social Media Manager can monitor and implement changes to address key issues when they arise.

3.  Take care of your staff

A happy employee makes great customer support a possibility. Take care of your employees, and they will take care of you. It is Richard Branson who made this saying popular. He built Virgin on this principle, and to this day, the company is listed as one of the best to work for.

Here’s how to improve staff morale:

  • Pay good incentives
  • Train staff regularly
  • Try to understand their point-of-view
  • Involve them in key decisions

4.  24/7 Support

If possible, provide 24/7 support services. Many businesses have opted for this method and have seen great results.

In addition, allow your customers to find technical information such as articles, how to’s, news and more in one central place. Making this information available to customers will reduce the need for them to escalate queries.

Stop Doing Social Media Yourself and Grow Your Business

Stop Doing Social Media Yourself and Grow Your Business

Stop Doing Social Media Yourself and Grow Your Business

More than 460 small business owners, CEO’s and proprietors were asked how much time they spend managing their social media account. Here are the results:

  • 63% spend 1-5 hours online
  • The rest spend more than five hours
  • Some spend as much as 21 hours a week or more

21 hours a week! That’s over half of a normal work-week. It’s no wonder that the number one gift every entrepreneur, small business owner or CEO asks for is more time. There’s got to be another way.

The amount of time spent on social media can be recovered if you outsource it to a Virtual Assistant. Outsourcing this task is not only beneficial but mandatory for anyone who is serious about growing their business.

How to work with a Virtual Assistant to manage your social media

Businesses have good intentions when creating their social media pages, but often these pages lack direction in content and structure. They’re not using a content posting schedule and therefore cannot measure the true benefits of their efforts.

A Virtual Assistant can help you to develop a content posting schedule for all your social media accounts. This schedule can include posting times, content that she will post, engagement received after posting and more. No longer do you have to wonder what the true effect of your posts are as she will manage that for you.

“Remember that building an audience takes time.”

I am always bewildered by entrepreneurs who expect their social media accounts to grow overnight. Building a social media presence takes time, and hiring a short-term freelancer on Fiverr will not work. Purchasing likes on the web will not help either. All you will get is a bunch of ghost followers who don’t engage with your content. You’ve got to build your audience organically.

Before you hand over your social media accounts to a Virtual Assistant, make sure you outline the best practices. Best practices include:

  • How often you want posts to go live
  • If she should respond to comments
  • The topics that should be frequently explored
  • The topics that are off limits
  • How often you should get draft posts sent to you for review
  • Which automated tool you will use to publish posts (Hootsuite, Buffer or the internal scheduling tool)

Other ways to use a Virtual Assistant to manage your social media

A Virtual Assistant is also useful to engage with your audience’s comments and queries. Often, people leave ‘angry’ comments on social media due to its public nature and therefore impact, so you’ve got to keep on top of that to diffuse situations. Your Virtual Assistant can schedule to receive email notifications for comments, direct messages and tags. She can then follow those notifications to respond to them. Not everyone is aware of customer service etiquette, so have a template ready for the following situations:

  • Complaint
  • General query
  • Sales

Here’s a typical response to a complaint:

Dear Sir,

We sincerely apologise for the bad service you have experienced. Please give us your details in a direct message and we will contact you to solve this issue. Alternatively, you can email complaints@hello.com and we will solve this issue with a matter of urgency. Kind Regards. Admin

These templates will ensure that your Virtual Assistant will not get involved in an argument on any of your social media accounts.

When it comes to finding out who’s talking about your company, a Virtual Assistant can do this too. She can use Tweetdeck, Google Alerts or Mention.net to do this easily.

Finally, it is advised to use a password sharing tool such as LastPass to share social media passwords securely with your Virtual Assistant.

The top 4 Social Media Platforms Essential for Your Business

The top 4 Social Media Platforms Essential for Your Business

The top 4 Social Media Platforms Essential for Your Business

It cannot be disputed that social media can improve your brand awareness and if used wisely, can be a powerful tool to increase your sales. However, with all the available social media platforms it might be an overwhelming experience figuring out which ones to use. Here we list 4 platforms we believe are the best to grow your business:

LinkedIn

With over 414 million users, it is defined as the world’s largest professional network. LinkedIn is the “business hub” on the internet. Almost every working individual and company own a profile on LinkedIn.

What should you post?

Anything career related should go on LinkedIn. Aim to use LinkedIn Pulse to publish articles as all your connections are notified when a post is published.

How often should you post?

In my experience, 2 times a week is okay with Monday being the most successful day.

Facebook

Facebook, founded in 2004, is one of the oldest social media platforms that caters for a variety of interests. It now has over 1 billion members.
Unlike LinkedIn, Facebook provides a better response percentage because people are constantly logging in. In addition, the platform allows you to run ads directed at a specific target market to promote your business.

What should you post?

Shareable content. Make it interesting to read so that viewers can share to make it go viral.

How often should you post?

Extremely good content once daily.

Google Plus

Google Plus is a great platform for businesses, especially small to medium sized, because it is linked to one of the biggest search engines in the world. This means that your posts will be favoured by the search engine. Google Plus also integrates your profile to all your other activities within their network, meaning, customers will better find your content on the internet.
Another key advantage of Google Plus is the amount of communities available. You can join a community within your niche and share thought pieces to their pages.

What should you post?

Similar to Facebook, anything really, as long as it represents your brand and has the potential to be shared.

How often should you post?

Similar to Facebook, once daily.

Twitter

Twitter is a great platform for short messages to your followers. Although tweets can get lost in the sea of other tweets, “Twitter Ads” allows you to promote your tweets to a selected audience at your preferred price.

What should you post?

The best posts on Twitter are motivational messages, calls to action and offers.

How often should you post?

Many times a day to avoid your tweets getting lost in the enormous amounts of other tweets.

Conclusion

Those are the top 4 best platforms that you can use to grow your business. Do you agree with this list? We want to hear from you!