The top 4 Social Media Platforms Essential for Your Business

It cannot be disputed that social media can improve your brand awareness and if used wisely, can be a powerful tool to increase your sales. However, with all the available social media platforms it might be an overwhelming experience figuring out which ones to use. Here we list 4 platforms we believe are the best to grow your business:

LinkedIn

With over 414 million users, it is defined as the world’s largest professional network. LinkedIn is the “business hub” on the internet. Almost every working individual and company own a profile on LinkedIn.

What should you post?

Anything career related should go on LinkedIn. Aim to use LinkedIn Pulse to publish articles as all your connections are notified when a post is published.

How often should you post?

In my experience, 2 times a week is okay with Monday being the most successful day.

Facebook

Facebook, founded in 2004, is one of the oldest social media platforms that caters for a variety of interests. It now has over 1 billion members.
Unlike LinkedIn, Facebook provides a better response percentage because people are constantly logging in. In addition, the platform allows you to run ads directed at a specific target market to promote your business.

What should you post?

Shareable content. Make it interesting to read so that viewers can share to make it go viral.

How often should you post?

Extremely good content once daily.

Google Plus

Google Plus is a great platform for businesses, especially small to medium sized, because it is linked to one of the biggest search engines in the world. This means that your posts will be favoured by the search engine. Google Plus also integrates your profile to all your other activities within their network, meaning, customers will better find your content on the internet.
Another key advantage of Google Plus is the amount of communities available. You can join a community within your niche and share thought pieces to their pages.

What should you post?

Similar to Facebook, anything really, as long as it represents your brand and has the potential to be shared.

How often should you post?

Similar to Facebook, once daily.

Twitter

Twitter is a great platform for short messages to your followers. Although tweets can get lost in the sea of other tweets, “Twitter Ads” allows you to promote your tweets to a selected audience at your preferred price.

What should you post?

The best posts on Twitter are motivational messages, calls to action and offers.

How often should you post?

Many times a day to avoid your tweets getting lost in the enormous amounts of other tweets.

Conclusion

Those are the top 4 best platforms that you can use to grow your business. Do you agree with this list? We want to hear from you!

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