We’ll show you how to become an Outsourcing Master with these tips

We’ll show you how to become an Outsourcing Master with these tips

We’ll show you how to become an Outsourcing Master with these tips

When I first on boarded clients it took forever to sort out the schedule and to get everything working properly. We all make mistakes when we first start out. I wanted to really understand how the on boarding could be sped up, so I took the time to interview my first few clients. What you see below is lessons they learned when on boarding their first and understanding the outsourcing world.

Ask yourself why you want to outsource in the first place?

Reverse engineer the reason why you want extra help in the first place. If you understand where you are headed, then you’ll know what is required to get there. It is easier then to delegate appropriate tasks to your Virtual Assistant.

What don’t you want in an assistant?

This is quite an important question to ask of yourself. When I did my interviews, my clients brought the following to my attention.

  • They wanted someone who easily volunteered status of tasks, so they didn’t want someone they had to keep hounding to find out how far things are.
  • They wanted someone who was always available. But what they realized after the fact was they never carried that message across when they first interviewed their Virtual Assistant.
  • The client didn’t want to make the time to train the , so they ended up doing everything themselves. Be prepared to train your Virtual Assistant, it’s the same concept when you on board a new member of the team. This kind of training refers to how you want correspondence dealt with, times you are available, etc. It is not your duty to train your VA on certain apps and general software.

The best way to on board your Virtual Assistant

  1. Have a job description ready. This negates missing steps in the support required, plus, you are able to weed out chance-takers.
  2. Ask your potential Virtual Assistant to do some tests. This can be anything from a trial test to see how well they communicate, can navigate certain software to personality profiling to ensure that you are a good match to work with. Some of my favorites are Roger Hamilton’s Genius Test and Tony Robbins DISC profile test.
  3. Sign a contract. This contract should include a NDA to cover any confidential information you may be sharing with your Virtual Assistant.
  4. Check their availability. If you know you’re going to require assistance certain times of the day, or you want your VA to be ready for a quick meeting every morning at 8am, then you need to address is when interviewing her. If you don’t mention it she won’t know that this is a priority for you.
  5. Sort out systems. Be sure to give your Virtual Assistant the access she needs to appropriate systems. If you are concerned about sharing passwords, LastPass is a great tool for this. Take the time to take your VA through these systems, especially if they are unique to your business.
  6. Be ready to back off. Allow your Virtual Assistant to do what she is great at. We are all control freaks at some point to some extent, however, sometimes wanting control everything can be counterproductive. Make sure your instructions are clear, that they cannot be misinterpreted.

Make sure that you use a template to outsource tasks, again leaving no room for misinterpretation and wasted time. Take the time to take your VA through what you need, how and when, then let her do what she does best, offering support to you, the busy Entrepreneur!

The top 4 Social Media Platforms Essential for Your Business

The top 4 Social Media Platforms Essential for Your Business

The top 4 Social Media Platforms Essential for Your Business

It cannot be disputed that social media can improve your brand awareness and if used wisely, can be a powerful tool to increase your sales. However, with all the available social media platforms it might be an overwhelming experience figuring out which ones to use. Here we list 4 platforms we believe are the best to grow your business:

LinkedIn

With over 414 million users, it is defined as the world’s largest professional network. LinkedIn is the “business hub” on the internet. Almost every working individual and company own a profile on LinkedIn.

What should you post?

Anything career related should go on LinkedIn. Aim to use LinkedIn Pulse to publish articles as all your connections are notified when a post is published.

How often should you post?

In my experience, 2 times a week is okay with Monday being the most successful day.

Facebook

Facebook, founded in 2004, is one of the oldest social media platforms that caters for a variety of interests. It now has over 1 billion members.
Unlike LinkedIn, Facebook provides a better response percentage because people are constantly logging in. In addition, the platform allows you to run ads directed at a specific target market to promote your business.

What should you post?

Shareable content. Make it interesting to read so that viewers can share to make it go viral.

How often should you post?

Extremely good content once daily.

Google Plus

Google Plus is a great platform for businesses, especially small to medium sized, because it is linked to one of the biggest search engines in the world. This means that your posts will be favoured by the search engine. Google Plus also integrates your profile to all your other activities within their network, meaning, customers will better find your content on the internet.
Another key advantage of Google Plus is the amount of communities available. You can join a community within your niche and share thought pieces to their pages.

What should you post?

Similar to Facebook, anything really, as long as it represents your brand and has the potential to be shared.

How often should you post?

Similar to Facebook, once daily.

Twitter

Twitter is a great platform for short messages to your followers. Although tweets can get lost in the sea of other tweets, “Twitter Ads” allows you to promote your tweets to a selected audience at your preferred price.

What should you post?

The best posts on Twitter are motivational messages, calls to action and offers.

How often should you post?

Many times a day to avoid your tweets getting lost in the enormous amounts of other tweets.

Conclusion

Those are the top 4 best platforms that you can use to grow your business. Do you agree with this list? We want to hear from you!

What’s the best way to market your business?

What’s the best way to market your business?

What’s the best way to market your business?

Consumers are becoming savvier by the day – they know how to block ads on streaming videos, how to access information on the deep web and they make sure they are open to more knowledge transfers only when they are good and ready.

As a smart marketer and business owner you need to understand that the traditional forms of marketing are becoming less effective and that there are better ways to get through to your target audience.

Content Marketing is the cornerstone of all marketing efforts

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.” Wikipedia

You want to make sure that you are found on the internet by your current client base, by new followers and also ensure that any future followers stumble across your content as opposed to your competitor’s.

The greatest cornerstone of content marketing is blogging. Blog often, add value by writing about what is relevant to your market and share tips & tricks.

Content writing and sharing offers you a platform of stamping your authority as a thought leader, as someone who others can learn from and turn to when they have questions that need to be answered.

Here are some great examples of content marketing:

  • Infographics
  • Videos
  • Blogs
  • eBooks

To make sure you have a successful content marketing campaign you will need to consider a content marketing strategy, which will cover the following:

  1. Plan your campaign
  2. Who is your audience?
  3. What story do you want to tell?
  4. Which channels will you use for distributing your content?
  5. What processes will you put in place to manage and monitor the outcome of your strategy?
  6. What kind of conversations would you like to start with your audience?
  7. Measurable results, i.e. what are my expectations for this campaign?

Follow these steps and it won’t be long before you become an expert at content marketing. Remember the magic formula – always add value with whatever you are writing.

There are companies who haven’t cottoned on to the power of content marketing. Leap frog them and make sure that you stay in the game and way ahead of them!