What’s the best way to market your business?

Consumers are becoming savvier by the day – they know how to block ads on streaming videos, how to access information on the deep web and they make sure they are open to more knowledge transfers only when they are good and ready.

As a smart marketer and business owner you need to understand that the traditional forms of marketing are becoming less effective and that there are better ways to get through to your target audience.

Content Marketing is the cornerstone of all marketing efforts

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.” Wikipedia

You want to make sure that you are found on the internet by your current client base, by new followers and also ensure that any future followers stumble across your content as opposed to your competitor’s.

The greatest cornerstone of content marketing is blogging. Blog often, add value by writing about what is relevant to your market and share tips & tricks.

Content writing and sharing offers you a platform of stamping your authority as a thought leader, as someone who others can learn from and turn to when they have questions that need to be answered.

Here are some great examples of content marketing:

  • Infographics
  • Videos
  • Blogs
  • eBooks

To make sure you have a successful content marketing campaign you will need to consider a content marketing strategy, which will cover the following:

  1. Plan your campaign
  2. Who is your audience?
  3. What story do you want to tell?
  4. Which channels will you use for distributing your content?
  5. What processes will you put in place to manage and monitor the outcome of your strategy?
  6. What kind of conversations would you like to start with your audience?
  7. Measurable results, i.e. what are my expectations for this campaign?

Follow these steps and it won’t be long before you become an expert at content marketing. Remember the magic formula – always add value with whatever you are writing.

There are companies who haven’t cottoned on to the power of content marketing. Leap frog them and make sure that you stay in the game and way ahead of them!