What great blogging can do for your business
Since it made its first appearance in the 1990s, blogging has come a long way. Blogging was first used as an online journal or diary to share a person’s own individual thoughts, feelings, opinions and experiences and it usually attracted just a small following. These days, blogging is a platform used by individuals and businesses alike and can be read by thousands and even millions of people worldwide. Blogs are easy to set up and update regularly making them an important and usually a low cost tool for companies wanting to stay in touch with their customers and followers.
Benefits of a company blog
Increases traffic to a website using links
Inbound links in a blog will direct readers to relevant parts of a website, increasing overall traffic or increasing traffic to particular pages.
Improves a website’s SEO
If a blog is regularly updated and relevant to your business, it is more likely to be picked up in Google and other search engines which focus on a website’s quality of content and frequency of posts. Blogs create an opportunity for businesses to insert keywords that are likely to be used to search for your company or brand.
Promotes a brand and company as an expert in the industry
By regularly talking about a subject in well written blogs, your brand will become associated with and respected in its particular field thus encouraging readers to go to your site for valued information.
By providing high quality content and advice in a particular field, a blog can help give readers/customers the confidence to trust the brand. Comment sections in a Blog are often read and if monitored and updated regularly, this can further improve levels of trust with potential and existing customers.
Creates sharing opportunities
Including a sharing option in a blog creates viral traffic via twitter, email, Facebook or other platforms. Free marketing!
To increase your company’s online exposure and to establish yourself as an expert in your field, blogging is a must! And remember, it doesn’t have to be written by the company director himself, it can easily be outsourced and written by anyone as long as they do their research and create good quality pieces that are interesting to the reader. In fact, it is advised that a company’s blog is written by several people to vary the writing style and knowledge base.
Set up your company blog with a few launch articles and see just how easy it is! Use a Virtual Assistant to keep it updated and fresh with regular new content.
What drives me to be the best Virtual Assistant I can be
I’ve studied logistics for 4 years. During that time, I already knew that I loved project and production management and knew what I wanted to achieve in life…… the goal was to work for myself on my own terms in this field. While growing as student and young adult, I formulated the specifics of my goals. I became driven to provide client satisfaction and problem-solving methods to my clients so that they don’t have to deal with it themselves. I wanted to add value in such a way that clients should feel I am right there beside them, loving their product just as much. And them feeling satisfied with work delivered that they know they cannot do it without me.
I always wanted to have the luxury of a great home, amazing family, and being my own boss, but having all of this meant long days and sometimes nights and missing family time. I’ve always kept one thing in mind when the going gets tough, and it’s to succeed, building toward achieving my goals and having my own business. Easier said than done. I’ve learned so much in the time being a Virtual Assistant that the qualities expected of me isn’t always the easiest:
Updating your client on work progress and reporting back when work is expected, answering emails and calls. It does not always have to be straight away but as soon as possible. Being professional in every matter even if you feel you want to shout!
Good communication skills
Try to meet work progress and timelines at all time. If you know you cannot deliver on time, update your client.
Working for multiple clients at once isn’t always easy but setting a good time schedule that works for all is essential. Use apps available to you to manage this effectively.
Go the extra mile to succeed in the success of your business. There will be expected of you to do tasks that you would rather someone else do. But this makes your client look up, notice and see.
Always stay professional even if you have a difficult client. The way you talk, and act plays a big role in how you present your business. Your business is you. How you treat anyone in life is how you will treat your client. If you lack this skill, start immediately with courses. This is probably one of the biggest money adding value next to sales in your business. If you feel upset, take time to cool down and only then respond.
Providing the best work and keeping your eyes on goals can sometimes feel drained. When feeling like this, do something that relaxes you. Keeping your mindset positive and ticking off your achievements will feel like winning all the time. Balance is not always possible in this line of work but burning out has never helped anyone either. Sometimes you will meet people saying it is not worth it…but these are the people usually sitting in a job that frustrate them. At least I am doing something that I would love to do over weekends. Probably why I can work for 12 hours a day, 7 days a week and still be motivated.
Being able to do whatever is expected and being able to do the work that you have never done before is always a challenge, and ALWAYS rewarding. Never have I thought I would like to do tasks required from Personal Assistants. I am terrible at being a PA. And yet, my client always treated me with respect and consideration when I made mistakes. That said, now I love handling tasks that are out of my comfort zone. Just imagine this, I have not moved to a new house in the last 14years, and last month I planned a move in 2 days, in another country!!!!! And guess what, I freaked out and thought it impossible, but I made it happen. So yes ladies, you can do it if you put your mind to it.
To bring it all together
Working, Building and learning to be a Virtual Assistant helped me understand what it was that I needed to do to have a successful business. These goals became my life lessons: Delivering quality work and excelling in my performance to become the best in what I’m doing. Setting my goals and working towards it, creating my own values and expectations of what it means to be a Virtual Assistant. Being confident when dealing with clients. Overcoming obstacles that might have been mountains in front of me but going through it meant yet another option to learn every step of the way. Mind over matter!
This is why you should regularly move the goal posts
Are you moving the goal posts?
Mention the word Goalpost and immediately a sport comes to mind. A total play on words, because even though it is termed sport or a game, it is still taken seriously. No matter what game you think of, there is a goalpost of sorts, some defining object that remains static and signifies the end objective within boundaries. And so it is in business. When you have your boundaries or goalposts in place, they need to remain static in order to realise the goals and objectives you set out to achieve.
Some may say that “systems” are the most important and yes, while they are the backbone of getting, and keeping the flow of work going smoothly, if your boundaries are not constant and clearly defined, even the best system can be pushed out of whack. Boundaries give as much structure as systems.
It cannot be stressed enough how important clear communication is within the working environment. Being on the same page, following the same path and achieving the same target are vital to the success of any business, especially when working in a virtual team and relying on cyber communication. Being absolutely clear about how you work leaves no room for grey areas and instances where the overstepping of your boundaries can lead to feelings of frustration and irritation. Matters such as hours of work, channels and times of communication, prioritisation of tasks and even what would constitute an emergency should be defined, and more importantly, adhered to at all times.
Crossing the line
Whilst you may be adhering to your practices, there may come a time when your boundaries become tested and possibly even crossed. Don’t let the situation slide. Address it in the moment or as early as possible. Have a plan on how to handle it and carry it out before it loses its power and results in those feelings of frustration or even exploitation at times. Making exceptions can take you onto the downward slope.
Consistency is key
Now I’m not saying be inflexible when the need arises, but consistency is an indication of your seriousness and professional approach to your work. After all, if you don’t respect your own boundaries, you cannot expect others to do so either. Should it happen that additional hours or some urgent work become necessary, assess the situation objectively and discuss how best to take care of it, leaving everyone fully in the picture. Being flexible but consistent is the key to a great working relationship.
So, are your goalposts firmly in place, or do you have some cementing to do……