When last did you sit down and take a look at your social media presence and see what is working for you and what isn’t?
As a social media manager, I try to make sure I am abreast of all things related to social media – because just like anything related to the web and technology, things change daily!
So, it would make sense for me to take a look at what trends are big in 2020 and what is still to come, and I thought it would be very cool of me to share it with you.
As a business owner you would be remiss to not have a social media presence these days as that is where 95% of conversion from lead to purchase generally takes place.
Let us take a closer look at what I do for clients when it comes to social media and then also touch on the trends which we can all take note of and use going forward.
How I do social media
Social media for me is in the blood now. It is my main niche when it comes to the work that I do for clients. I love it. I have a passion for it – but it can also be a headache somedays.
So, what is it exactly that I do?
I create thought provoking content for clients ranging from digital marketing agencies through to life coaches and PR companies. I have vast experience in many sectors of social media and have written content with spiritual undertones, information related to the automotive industry, real estate and much more.
Therefore, I know that with each client, with each business type, comes a new way of writing content and showcasing the business as a whole.
I also know that these things change often. What works this week could not work next week, and that is why I am forever looking at what is happening globally and applying it (where able and where relevant) to my clients.
So, what is trending?
- Brands are reevaluating – Businesses are taking a new look at what works for them on social media and what doesn’t and from what Sprout Social is telling us, 72% of marketers look at Likes and Comments to find out what to run with and what to bin. This makes sense because when you are getting a Like, or especially comments, it means people have taken notice and found what you have to say to be of relevance to them. The close second is 62% looking at shares and retweets.
- Interest driven versus “just because” – The trends show us that marketers are looking at making real connections with their actual target audience and not just anybody who engages with them (because not just anybody is who you are targeting). This means that they look at their target market as people and not just figures or sales. Marketers are saying, “What do you want? How are you feeling today and what can we give you or show you that can make that feeling change?” They want to know the real people behind the engagement and make them want to stick around. Just as an example, the new Instagram Threads allows one to share stories only with selected people, this gives a more personal touch and more connection, trust and integrity is gained.
- Advertisements – Did you know that Twitter is doing ads as well? I must say I found this to be news to my ears, another reason I like to do research and look around at what is happening in the world of social media. That said, target social ads create major return on investment. When you do paid ads on Facebook, Instagram or Twitter you can choose your ad spend and that spend will determine how many MORE people get to see your posts. These targeted ads then get in front of exactly who you want it to, they allow you to either get more reach, have more page likes or even allow you to get more traffic to your website. So, all in all, spending some money on paid social media ads every now and again can be highly beneficial.
- The Influencer Conundrum – Influencers on social media are not going anywhere anytime soon, but the way brands utilize them may be changing. Before brands would look at influencers with massive amounts of followers and ambassadors who promoted many other products and brands. Nowadays the trend seems to lean more towards what is called “Nano-Influencers”. These are exactly what it sounds like, influencers with a smaller group of followers. The smaller group again leads back to the more intimate, personalized feeling when it comes to marketing towards a target market.
- Stories are still all the rage – Facebook and Instagram have what they called “stories”. These are more fun and more engaging than just regular posts and from what I personally have heard from clients, they definitely get a lot more traction when they post stories. Make them fun, make a video, show off your product and services – you will get people interested and they will come back to check in and see what you are up to.
- Moving pictures for the win – Video content is still high up there when it comes to social media content. People like to watch things. We are more viewers than readers now days. And I think again a video or a Facebook Live has a more personal and intimate feel and people connect on another level. Trust and rapport are built and that is key when it comes to sales.
- Customer is king – Just like in sales in person, so too you should make your customer your focus when creating content for social media. What sort of customer are you targeting? What are their favorite things which you have to offer? Have they said what they would like from your business? If you listened, you would tap into that and use it to market your brand via your social media content.
- Which is better – Now we all know there are a few social media platforms, i.e. Instagram, Facebook, Twitter and LinkedIn among the most used for business purposes. But which one should you be nurturing more? The answer is simple really, which one brings you the most business and the most engagement at the moment? It is not that one – you need to be nurturing the one that is not getting anywhere, because maybe you are doing something that does not work on that platform. Take a look at the insights on the platforms and you will see what the trends are and where you need to put in more effort. If after a while one just does not do anything for you – you can drop it!
After all that information, I hope that you are able to take some of these trends and run with it. I am certain that none of these trends will change much in the New Year – but one never knows.
Enjoy your social media marketing, it can be fun and very rewarding, when done right.
Thanks for reading!