Working in the sales environment can be one of the most demanding, rewarding and thrilling workspaces out there. As a salesperson, I do not think that there is anything quite like closing your first deal. Then there is the same customer reordering within a few weeks of their first deal.
The pleasure and stress of joining a new company as a sales consultant can be daunting. Especially when the company is a start-up business in America, and you must virtually create a whole new client base, with the added pressure of achieving sales targets or making any sales at all. When one’s experience is predominantly based on face to face direct sales, adapting to a virtual sales strategy can be challenging, let alone entering an entirely new industry. It can pull at the strings of your self-esteem and capabilities as an experienced salesperson. The timeline of joining a company is always crucial because the longer it takes to close a deal, the less confidence your new employer has in your capacity to be a successful salesperson.
This is exactly how I felt a little over month into my new role, having not closed a single sale for the company. After 6 weeks of nothing, and getting used to the American accent, cultural differences, and colloquialisms, dealing with clients from another country. I began to doubt myself. My self-confidence was shaken. I started to question my experience, and whether I was indeed a good fit for the position. Any salesperson with tell you that having thick skin is a part of the game, but even the toughest salespeople have their outer exterior scathed every now and then.
Nevertheless, like all things in life, it is always darkest before the dawn. Finally, my first lead was easily and quickly closed. It was a small order of 75 units but well enough to give me the boost I needed to push myself even harder. Which also came with a pat on the back from my COO. That, for me, is always a great motivator.
Then, within the next few days, a second lead of mine closed. A modest 25 units, but still an order. The most vital thing that came out of my second order was a positive review. The client positively praised me on my sales etiquette to one of the business partners.
Staying on my winning streak, after weeks of running email campaigns targeted at various industries, a positive response from one of my email campaigns for a much more substantial order of 250 units.
Two wins here, one from a successful email campaign and my largest order so far.
Valuable lessons learned
The important lessons I have learned from my recent achievements:
- The first is always stay hungry and to stay motivated, even when the initial results show otherwise. Hard work and perseverance never go unnoticed.
- The second lesson is from my COO, which is to not to be afraid to ask for referrals from clients.
As salespeople, we tend to want to achieve results on our own accord, but there is no harm in a little help from your client base.