8 Social Media Trends to Take your Business to the Next Level

8 Social Media Trends to Take your Business to the Next Level

When last did you sit down and take a look at your social media presence and see what is working for you and what isn’t?

As a social media manager, I try to make sure I am abreast of all things related to social media – because just like anything related to the web and technology, things change daily!

So, it would make sense for me to take a look at what trends are big in 2020 and what is still to come, and I thought it would be very cool of me to share it with you.

As a business owner you would be remiss to not have a social media presence these days as that is where 95% of conversion from lead to purchase generally takes place.

Let us take a closer look at what I do for clients when it comes to social media and then also touch on the trends which we can all take note of and use going forward.

 

How I do social media

Social media for me is in the blood now. It is my main niche when it comes to the work that I do for clients. I love it. I have a passion for it – but it can also be a headache somedays.

So, what is it exactly that I do?

I create thought provoking content for clients ranging from digital marketing agencies through to life coaches and PR companies. I have vast experience in many sectors of social media and have written content with spiritual undertones, information related to the automotive industry, real estate and much more.

Therefore, I know that with each client, with each business type, comes a new way of writing content and showcasing the business as a whole.

I also know that these things change often. What works this week could not work next week, and that is why I am forever looking at what is happening globally and applying it (where able and where relevant) to my clients.

 

So, what is trending?

  1. Brands are reevaluating – Businesses are taking a new look at what works for them on social media and what doesn’t and from what Sprout Social is telling us, 72% of marketers look at Likes and Comments to find out what to run with and what to bin. This makes sense because when you are getting a Like, or especially comments, it means people have taken notice and found what you have to say to be of relevance to them. The close second is 62% looking at shares and retweets.
  2. Interest driven versus “just because” – The trends show us that marketers are looking at making real connections with their actual target audience and not just anybody who engages with them (because not just anybody is who you are targeting). This means that they look at their target market as people and not just figures or sales. Marketers are saying, “What do you want? How are you feeling today and what can we give you or show you that can make that feeling change?” They want to know the real people behind the engagement and make them want to stick around. Just as an example, the new Instagram Threads allows one to share stories only with selected people, this gives a more personal touch and more connection, trust and integrity is gained.
  3. Advertisements – Did you know that Twitter is doing ads as well? I must say I found this to be news to my ears, another reason I like to do research and look around at what is happening in the world of social media. That said, target social ads create major return on investment. When you do paid ads on Facebook, Instagram or Twitter you can choose your ad spend and that spend will determine how many MORE people get to see your posts. These targeted ads then get in front of exactly who you want it to, they allow you to either get more reach, have more page likes or even allow you to get more traffic to your website. So, all in all, spending some money on paid social media ads every now and again can be highly beneficial.
  4. The Influencer Conundrum – Influencers on social media are not going anywhere anytime soon, but the way brands utilize them may be changing. Before brands would look at influencers with massive amounts of followers and ambassadors who promoted many other products and brands. Nowadays the trend seems to lean more towards what is called “Nano-Influencers”. These are exactly what it sounds like, influencers with a smaller group of followers. The smaller group again leads back to the more intimate, personalized feeling when it comes to marketing towards a target market.
  5. Stories are still all the rage – Facebook and Instagram have what they called “stories”. These are more fun and more engaging than just regular posts and from what I personally have heard from clients, they definitely get a lot more traction when they post stories. Make them fun, make a video, show off your product and services – you will get people interested and they will come back to check in and see what you are up to.
  6. Moving pictures for the win – Video content is still high up there when it comes to social media content. People like to watch things. We are more viewers than readers now days. And I think again a video or a Facebook Live has a more personal and intimate feel and people connect on another level. Trust and rapport are built and that is key when it comes to sales.
  7. Customer is king – Just like in sales in person, so too you should make your customer your focus when creating content for social media. What sort of customer are you targeting? What are their favorite things which you have to offer? Have they said what they would like from your business? If you listened, you would tap into that and use it to market your brand via your social media content.
  8. Which is better – Now we all know there are a few social media platforms, i.e. Instagram, Facebook, Twitter and LinkedIn among the most used for business purposes. But which one should you be nurturing more? The answer is simple really, which one brings you the most business and the most engagement at the moment? It is not that one – you need to be nurturing the one that is not getting anywhere, because maybe you are doing something that does not work on that platform. Take a look at the insights on the platforms and you will see what the trends are and where you need to put in more effort. If after a while one just does not do anything for you – you can drop it!

 

In conclusion

After all that information, I hope that you are able to take some of these trends and run with it.  I am certain that none of these trends will change much in the New Year – but one never knows.

Enjoy your social media marketing, it can be fun and very rewarding, when done right.

Thanks for reading!

The joy of closing my first deal at a new job

The joy of closing my first deal at a new job

Working in the sales environment can be one of the most demanding, rewarding and thrilling workspaces out there. As a salesperson, I do not think that there is anything quite like closing your first deal. Then there is the same customer reordering within a few weeks of their first deal.

The pleasure and stress of joining a new company as a sales consultant can be daunting. Especially when the company is a start-up business in America, and you must virtually create a whole new client base, with the added pressure of achieving sales targets or making any sales at all. When one’s experience is predominantly based on face to face direct sales, adapting to a virtual sales strategy can be challenging, let alone entering an entirely new industry. It can pull at the strings of your self-esteem and capabilities as an experienced salesperson. The timeline of joining a company is always crucial because the longer it takes to close a deal, the less confidence your new employer has in your capacity to be a successful salesperson.

This is exactly how I felt a little over month into my new role, having not closed a single sale for the company. After 6 weeks of nothing, and getting used to the American accent, cultural differences, and colloquialisms, dealing with clients from another country. I began to doubt myself. My self-confidence was shaken. I started to question my experience, and whether I was indeed a good fit for the position. Any salesperson with tell you that having thick skin is a part of the game, but even the toughest salespeople have their outer exterior scathed every now and then.

 

First sale

Nevertheless, like all things in life, it is always darkest before the dawn. Finally, my first lead was easily and quickly closed. It was a small order of 75 units but well enough to give me the boost I needed to push myself even harder. Which also came with a pat on the back from my COO. That, for me, is always a great motivator.

 

Second sale

Then, within the next few days, a second lead of mine closed. A modest 25 units, but still an order. The most vital thing that came out of my second order was a positive review. The client positively praised me on my sales etiquette to one of the business partners.

Another win!

 

Third sale

Staying on my winning streak, after weeks of running email campaigns targeted at various industries, a positive response from one of my email campaigns for a much more substantial order of 250 units.

Two wins here, one from a successful email campaign and my largest order so far.

 

Valuable lessons learned

The important lessons I have learned from my recent achievements:

  • The first is always stay hungry and to stay motivated, even when the initial results show otherwise. Hard work and perseverance never go unnoticed.
  • The second lesson is from my COO, which is to not to be afraid to ask for referrals from clients.

 

As salespeople, we tend to want to achieve results on our own accord, but there is no harm in a little help from your client base.

 

The best way to emerge out of Covid-19? Generate more sales

The best way to emerge out of Covid-19? Generate more sales

Let’s not kid ourselves. This pandemic has ground the aspirations of most businesses to a halt or even forced some companies to shut their doors completely. Nobody could have foreseen the impact that Covid-19 has had on revenue – the lifeblood of most companies. Chances are unless you sell hand sanitiser or facemasks, your revenue has taken a knock too.

 

Putting out fires

When trying to put out fires at present, most businesses turn to reduce costs to survive and keep heads above water. These costs include reducing your workforce, cutting salaries, marketing budgets either kept to a minimum or even scrapped and in some cases working from home to cut out office rent. When the dust settles, however, the only thing that will be able to propel business performance forward is generating revenue and using that to regain momentum.

That is easier said than done of course. Most business owners or leaders are currently trying to hold the fort, multi-tasking, and trying to keep the ship steady. And let’s face it – finding new business in most industries is tough enough as it is. Many people are holding on to the money that they earn with the fear that things could get tougher. Therefore, spending their money on what is now is luxury in their eyes is a big no-no!

 

Free up your time

As the chief business winner in most cases, business owners and leaders should be doing everything they can to focus their energy on establishing new relationships and closing deals. But they face many distractions from that at this moment in time. Dealing with HR issues, finance, and other critical business areas, let alone the restrictions in place from the government. But none of these will fuel growth. Being able to free oneself from these distractions to be able to free up time and focus on sales is possibly the most critical business need.

 

How a virtual assistant will make the difference

Using a virtual assistant service is one such way to be able to do this, without the financial burden of taking on full-time staff too soon, when the road ahead of us is uncertain and inevitably lined with challenges. A VA can offer a range of skills and services, which can all be deployed at short notice on short term contracts, including administration, marketing, accounting, and various others.

  1. Here are some reasons why a virtual assistant is not a financial or HR burden:
    They are not a full-time employee, therefore you don’t have to worry about salaries or the benefits that one needs to provide to full-time staff.
  2. With the current pandemic we are facing, there may be months where a VA is not required as some projects may have come to an end or business is a bit slow. You would be able to have an agreement with your VA to use their services when required. The contract can be flexible.
  3. As the name says, your assistant is virtual, so you do not have to worry about office space or a laptop for them. They can plug in online as and when you need them.

Leverage an agile and scalable team to contribute to your business so that you can focus all your attention on generating sales!

Hiring a virtual assistant would help you achieve your goal.