4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!
How to Avoid Becoming a Victim to Burnout
In this fast paced world we live in and so much to cope with on a daily basis the risk of becoming a victim to burnout is increasing. This is especially the case for the dedicated, diligent person that strives for excellence in everything they do, particularly for someone that has multiple tasks that require a lot of focus in order to achieve this which in turn causes a lot of stress.
When a person has pushed themselves beyond their limits for too long and they end up suffering from long-term exhaustion. They begin to lose interest in their job and become much less productive. Eventually they are unable to continue working because their body and mind basically shutdown and needs a “timeout”.
An example of someone that could become a victim of burnout would have a job that would require them to multitask throughout the day, every day and very often in a job they don’t like. Bear in mind that a person that strives for personal excellence, will most likely put all their energy and focus into whatever job they do, even if they don’t enjoy it.
Research has proved that multitasking causes chaos in the brain which actually leads to brain damage. Dr Caroline Leaf goes more into details about this suggests a simple practice to do over a seven day period. For details about this, watch the video here.
The Warning Signs That You May be Heading for Burnout
Feeling physically and emotionally exhausted (insomnia, no energy, struggling to concentrate, confusion, anger, frustration)
- Being cynical and detached (withdrawal from people and activities, pessimism)
- Feelings of ineffectiveness and lack of accomplishment (increased irritability, apathy, indifferent hopelessness)
Work Smarter, not Harder
Marie Forleo, who according to Oprah is the next generations thought leader, has a method she calls R.S.E.T. she uses to avoid burnout.
R – Review your day, preferably the night before and plan your breaks in advance, every 90 minutes.
E – Make it easy to remember to take the breaks by setting alarms on your phone. It’s easy to get so engrossed in what you are doing that before you know it, several hours have passed by without you noticing.
S – Step away from whatever you are doing.
E – Exersate. Hydrate yourself and get some exercise. Go for a quick walk, if you have a bicycle handy, hop on and go for a ride around the block. Do whatever you can to get your body moving and your mind onto something completely different.
T – Tune back in to whatever you were working on and continue until your next break. Rinse and repeat.
The Importance of Rest and a Balanced Diet
In 1893, Frederick Taylor did a scientific study of the work habits of workers in a steel mill and the results were that production increased considerably when the workers took regular breaks.
A diet high in good quality protein (amino acids) is really important for the brain to function at an optimal level. Just like a car needs fuel, oil and water, so does the body. Neither can run on empty.
This is why you need to hire a Managed Virtual Assistant Agency
The key to your business success as an Entrepreneur, CEO or Founder is knowing when to outsource and when to keep things in-house.
More than likely if you run a SME or startup you are not keen on hiring beyond your office, because you think it’s going to end up being a very expensive exercise. Well, I’m here to set the record straight. You see, VA Connect happens to be Africa’s largest managed virtual assistant agency and we’re here to prove that hiring a VA from a managed virtual assistant agency is one of the best things you could ever do for your business.
We’ve been doing this for many years, which necessarily follows that we have learned many lessons and for sure earned our stripes along the way!
It’s important for you, the business owner and our client, to be safe in the knowledge that by hiring us to provide office support, that we know what we’re doing and ultimately we make life as simple and as easy as possible for you.
I want to share some of the benefits of hiring a VA from a managed virtual assistant agency.
Benefits of a Managed Virtual Assistant Agency
We come with packing punch
With many years of experience under our belts we have a great understanding of your needs, the level of expertise you require and that the Virtual Assistant you hire becomes part of your team. So it’s really important to us that we assign a well-suited VA to your account. Our team comes with great skills, knowledge and attitude to get the job done and for you to start enjoying business again.
Lower cost, less hassles
At the end of the day it works out to be more cost-effective to outsource certain functions than to hire them in-house. As a very well run managed virtual assistant agency we offer great service at really reasonable pricing, which is excellent for budgeting purposes.
Expertise and knowledge
We’ve done the legwork, bumped our heads a few times and walked away with many business lessons. Because of this we come with expertise that cannot be learned from a book. We have surrounded ourselves with exceptional people and we are blessed to have such an amazing team to work with.
HR is our problem
One of the biggest blockers in any business is the HR department. That is a separate skillset, being able to manage people, recruit the right staff and keep them motivated. One of the greatest benefits of hiring a Virtual Assistant is that you don’t have any HR problems. If you work with a managed services virtual assistant agency and you’re experiencing issues with your VA, the agency will replace them. If your VA is off-sick or on annual leave it is up to the agency to find a stand-in.
Bringing it together
Do your homework when you are in the market to expand your team. Compare the cost effectiveness of keeping everything in-house vs outsourcing certain functions of your business to a virtual assistant. You may be surprised at how easy it is to on-board a VA and that minimum training is required to get them fully integrated.
A day in my life as a Virtual Assistant
“What is it that you do exactly?” a question that is often asked of me these days, especially when I say, “Man, that was a hectic day and I’m so ready for bed.” Well I’m a VA, virtual assistant and yes that means I work virtually and remotely, however that does not mean I sit around at home doing nothing, drinking coffee and playing on the internet all day – no, not at all.
So my typical day looks like this – wake up with my two human alarms and proceed to source caffeine, immediately. I get online and check emails first off and then…
Try and get my little minions fed and settled before I start actually focusing and getting started with whatever tasks are delegated by my clients. Mostly I know that every Monday I have x, y, z that needs doing, Tuesday has whatever it needs doing and so forth, so getting into a rhythm is not that difficult, but there are curve balls and I have to roll with it.
I think the most important thing to remember when working from home in any role is ensuring balance, consistency and routine as far as possible. These three things are my secret formula to keeping my sanity intact on a daily basis. I think we all know that when we choose to work from home it is going to be challenging, especially if you have children and those children are at home with you all day while you work. Another thing to remember is that it is only you, no office full of different people, no chit-chat by the coffee machine, just you and you, and then if there are kiddies, human or furry, they are there too, but that is pretty much it, every day. That part of things is not for everybody – for me Im quite happy having myself as company and my characterful 4 year old and too cute for words 5 month old are enough human interaction for me at the moment.
All in all a day in the life of a Virtual Assistant is very full, diverse, exciting, stressful, challenging and fun all at the same time. Some days more of the one than the other but always worth every second of it. I will never regret my choice to become a VA and will always look to enjoying the days no matter what they bring. I, on a daily basis, gain so much knowledge, I find things that I am so passionate about I just love doing it, and I think in a way I get to teach my family a thing or two as well in the process.
I will end off by reiterating this, a day in the life of a VA requires major discipline but also an ability to take whatever comes at you and make it work, routine, consistency and balance, the three words to live by. I love what I do and so should you.
My Journey with VA Connect by Melissa Nicholson
“Some people don’t change only a direction in our life; they change everything in our life.” – Christelle Salameh
I started my Virtual Assistant journey in 2014, a journey that is very scary and extremely difficult at times to take on your own. A VA entrepreneurial journey is simply not possible alone without the help of mentors and people who have been there and done that previously. Having an idea on your own is great, but a mentor can identify and see areas in you where improvements are necessary for your own personal growth.
In January 2017 I partnered with VA Connect, not knowing how this partnership would change me as a person and also affect my entrepreneurial path. Working alongside the co-founders and serial entrepreneurs, Karen Wessels and Albert van Zyl has changed and impacted my journey profoundly. Not only have I learnt and watched how they nurture and take care of their clients, but how they have made it their life’s journey to not only positively impact everyone they come into contact with, but how they strive to motivate and uplift every single person around them.
We live in a world where people are put down and broken down according to their net worth, education or their abilities and it is very seldom that you come into contact with people who stop and listen to what you have to say and diligently seek to reach down deep and pull out from the core of your being what your strengths are and encourage you on a daily basis to be all that you were meant to be, weaknesses and all!!! That is who Karen and Albert are, and the basis on what VA Connect is built on, uplifting, entrepreneurship, assisting clients to the absolute best of our ability and harnessing a person’s skills until you become the absolute best you can be.
I distinctly will never forget a VA Connect team meeting we recently had in August, Women’s month, where the sole focus of the meeting was to get every single one of us out of our comfort zones and reflect on who we are as people and how to do everything we can to be the best we can be. There is nothing more uplifting in this world than hearing that as a person, you are valuable, you matter and that you can be anything you desire to be. It’s just not something that happens often enough.
I have seen and learnt so much in the last 7 months, that I as a person no longer question my abilities and what I am capable of. I am much more confident in my work on a daily basis and absolutely believe that I can be everything that I was created to be. Thanks to VA Connect, the word “can’t” no longer exists in my vocabulary.
I believe in life certain people cross your path for a reason and I am truly thankful that mine has crossed Albert and Karen’s otherwise I would not be where I am this day. I encourage every Virtual Assistant to identify mentors like this in your VA career path who will help you to do the same.