Email marketing is constantly evolving and 2020 has been an exciting year in the email marketing arena with it continuing to be one of the most trusted communication channels available to marketers. It has received a bad rap in the past, but it continues to defy its critics, providing some of the best ROIs in the digital landscape. Here’s a summary of the main email marketing trends that we are seeing in 2020 and that are likely to stick around for the remainder of the year and beyond.
It’s all about the mobile
Mobile browsing has now surpassed desktop browsing in terms of percentage traffic and mobile surpasses other devices for email opens. As a result, emails are being optimized more and more for mobile access, ensuring that copy, images and layout correctly collapse down into a mobile-friendly format.
The majority of purchases and therefore generated revenue is still coming from desktops but crucially, the percentage of revenue from mobiles increased 23% in 2019 and that is set to continue in 2020.
Minimalist email copy and design
Concise copy and a clean design have become paramount for email marketing and with the shift towards mobile access, simplification has become even more important. Long superfluous copy leads to readers switching off and not making it through an email. What works on paper doesn’t necessarily carry well to an email, and companies should have dedicated copywriters that understand the writing requirements for email copy as opposed to direct mail copy.
Attention spans of readers are reducing, and media is being consumed in large quantities. An email should therefore be simple and contain content that is easy to scan and can be quickly digested and understood. Lots of white space, simple images and blocks of colour to draw the eye are being used in emails to keep them easy to read.
Artificial Intelligence (AI) in email marketing
AI is increasingly being used in email copy and content selection, dramatically improving personalisation and being able to provide the right message for each person. AI is also being used for segmenting recipients. Efficient and intelligent software is replacing the usual data collection at signup process. Effectively, AI is a tool to be used alongside other marketing tools, but how it is used is arguably more important than whether or not you choose to adopt it.
Personalisation will continue to grow in importance and one area that is picking up interest is the optimisation of send time. This is where emails are optimised to send out to individuals based on their historical open patterns. There will be more segments and more dynamic segmentation with email marketers striving to provide the most relevant communication at the optimum frequency and time.
Trust in email marketing is going nowhere
Email continues to be a consistent platform that allows one-to-one communication to an inbox. The majority of recipients are receiving emails that they have opted in to receive so they are more likely to trust the content. With social media platforms as a comparison, users can follow/unfollow, like/unlike with one click as well as constantly switch between platforms. Email is the single best digital tool to communicate with customers that actually want to hear from you.
Email marketing is here to stay. As technological innovation continues to reshape the email marketing landscape, there is plenty you can do at every level of your email marketing strategy to improve results. Let’s see what the rest of the year and 2021 holds for this trusted, yet rapidly evolving marketing channel!
Healthy body = Healthy mind. Healthy mind = Healthy body.
Seems so simple doesn’t it? And yet keeping a balance between body and mind can be quite challenging. Bring in the third element – soul – and we find ourselves in a whole new ball game. Our mind, bodies and souls are the 3 cornerstones of our existence. One cannot exist without the other and if these are not in harmony, we find ourselves unbalanced. I like to visualize them in a circle, so that I see a rolling, continuous cycle, all interleading into each other. One will always be on the top whilst you give your time and energy to it, and then will move onto the next and the next, picking up the energy and momentum and keeping it flowing, filtering energy and positivity into each one. If positivity is what you choose.
We live in an era where stress is a huge part of our daily routines, especially now in this new world we live in. The pressure of simple daily tasks can seem unsurmountable, leaving us nowhere near a healthy mind, body, or soul, especially if the situation is the same day in and day out, with no definitive end.
Finding your balance
You can change this by completing the mind-body-soul circle. Make a concerted effort to change, starting with one of these three areas. Maybe you only need to work on one. Now is a good time to start and carry through into our lives once we go back to whatever the new normal is going to be.
Be kind to yourself. Remember that you might not get it right every day, that is not the victory. The victory is that you keep trying and don’t give up. This is a journey you will be on for the rest of your life and every small win is a win!
The mind is incredibly powerful! One has to be so careful on what you allow it to do. This all depends what you feed it. As powerful as it is, you are still in control. Unless you are consciously aware of this, it could control you. There have been thousands of case studies and theories on the power of the mind. To uncomplicate things, keep it simple. Don’t consume all your energy on negative thoughts, especially those you are not able to control. If you are consumed by something, ask yourself, “Is there anything I can do to change the situation? If not, let it go. This takes practice. When we practice noticing our thoughts and letting go, we engage in a powerful habit, leading to peace and ultimately a better-balanced life.
I am trying a new technique, which may work for you too. When I find my thoughts racing and out of control, I force my mind to envision a bright ball of energy. (This is used in Qigong Yoga) and nothing else. I imagine this to be my safe zone, my go to place, and I try and feed my mind off this positive space. You could also try a happy place – a special place in your mind that you love being in and sit there quietly. Calming your thoughts and taking back control of your mind.
Taking control of your mind one step at a time can be incredibly liberating! If you do not like what you are thinking you need to change what you are planting.
An old Chinese proverb captures the power of our thinking in shaping our lives:
Sow a thought and reap an act
Sow an act and reap a habit
Sow a habit and reap a character
Sow a character and reap a destiny
Exercise for some may be hard, for others it is easy, and they can’t imagine their lives without it. They may have an advantage here, as the benefits of exercise have been proven time and time again. For those not on their side of the fence, what I am suggesting is that you start off slow, no pressure, don’t even set a target. Just experiment and find what you enjoy. Experiment with Yoga, with Pilates, with Qigong, Zumba, Barre (ballet-inspired fitness class) boxing, the list is endless, or the more traditional running, walking, swimming, or cycling. Due to health reasons I have had to stop running and focus more on strengthening. I miss the runners high but am now enjoying the feeling of being stronger and this has opened my eyes to another world connecting me to focused breathing, control, and the power of the mind, interlinking the mind, body, and soul trinity.
A good diet is essential, I’m sure you can all attest to the fact that over the past few weeks working from home has not helped the diet, this is where having a healthy mind is going to come in – willpower. We really are what we eat. We are all aware of the benefits of healthy food. Try and remember them.
Feed your soul
When I pray for my 4-year-old son, I pray for protection of his mind, body, and soul as I think of his future and what may lie ahead in all 3 of these aspects. Whoever you may or not pray to, believe, or not believe in, guard your heart and soul. Feed it to grow and prosper whatever this may mean to you. There is no one rule fits all here, only you know what your soul needs and what makes it happy. Know your worth. If you need coaching or counselling in areas where you think you need this, reach out and get the help to be the perfect version of you.
A happy version. A healthy version. The best version!
We all have dreams and aspirations. Things that inspire us to do better and be better. What is that for you? What do you use as your way to stay on track and keep your head in the game when it feels like you are drowning?
For me, it is knowing that I can create and manifest anything I want, whenever I want (okay maybe not at the snap of my fingers), but I know that if I use the power of mind and the techniques I have come to learn over the years that I can bring to me all that I deserve. And you can too!
So what’s so special about the brain?
I am inspired by the idea that our brains are not just sitting there helping us to talk or walk. Our brains and our thoughts have a vibrational frequency. That old saying, “On the same wavelength”, pretty much refers to the brainwaves we emit – the same ones we send out into the Universe with every thought.
It has been proven that positive thoughts creating positive vibrations move faster into the universe and the more we think them and the more we feel them the more likely what you are wanting to be present in your life will become a reality.
I have many stories of my own where I believe fully this is how things have manifested in my life. From going to work on a cruise ship at 21 to meeting the love of my life (just as I had pictured him in my thoughts) when I thought love was something I was not destined for. Even something as simple as working from home with like-minded people and raising two beautiful, high vibrational little boys.
All things I believe that my thoughts helped me make possible.
Great, I’m gonna sit back and wait for happiness!
Now let’s get something straight, there’s no way you can sit back, think beautiful thoughts of finding your soulmate and having riches and BAM, they fall in your lap! No. no, that is not the way it works.
How I see the Law of Attraction working in my life is this: I think about what I would want to come into my life. What I desire. I keep that thought, I feel gratitude for that thought and for everything else around me. I believe that what I desire is coming to me and I feel grateful for that.
I then believe what happens is, the universe hands you an opportunity, or two, or three, and what you choose to do with those opportunities determines whether your desire is manifested.
I can imagine it is difficult trying to figure out whether you have been given the signs as it were. You probably wondering, “But how will I even know?” Believe me you will know, and sometimes we do not even think about it, the opportunity comes along, we go with it without a second thought and maybe 6 months or 1 year down the line you will be sitting on your couch and suddenly you will look at where you are and what you have achieved.
You start to retrace your steps and land right back at that point where you had that initial thought about what you wanted and sent it out there to the universe. You then awaken to the fact that a few days later “X” happened or, “Y” came into your life and it just kind of happened and lead you to where you are at this exact moment.
It may sound strange and like some New Age, hippy mumbo jumbo, and you know what we are all entitled to our opinions because no one person is right. We are all human and all have our own beliefs.
But for me personally, I can think of so many instances in my life where because I constantly thought about something, it did happen and came into being. Some good, some bad. Because yes, just as positive thoughts become things, so to do the negative ones.
Truth is, I could talk for days and write thousands of words about why the power of my mind inspires me to be a better person, to think better thoughts, but I won’t! Instead I challenge you to go and take a moment and start thinking about things you want in your life. Feel that warmth of gratitude filling you up for these amazing things that you ‘have’. Feel gratitude for the things that you had and have left you (because these too were not by chance).
Then I would like impart on you a list of some of the books I read while on my journey. There are hundreds of titles available for you to read and learn from.
The Law of Attraction by Esther Hicks
Money and the Law of Attraction by Esther Hicks
The Secret by Rhonda Byrne
The Power by Rhonda Byrne
The Magic by Rhonda Byrne
Ask and it is Given by Jerry Hicks
The Gratitude Effect by Dr John Demartini
The Breakthrough Experience by Dr John Demartini
Count Your Blessings by Dr. Demartini
You can Heal Your Life by Louise Hay
I am also including some links to things that help to bring about the sense of self, sense of being centered which really helps you on this journey of manifestation.
This is why you should regularly move the goal posts
Are you moving the goal posts?
Mention the word Goalpost and immediately a sport comes to mind. A total play on words, because even though it is termed sport or a game, it is still taken seriously. No matter what game you think of, there is a goalpost of sorts, some defining object that remains static and signifies the end objective within boundaries. And so it is in business. When you have your boundaries or goalposts in place, they need to remain static in order to realise the goals and objectives you set out to achieve.
Some may say that “systems” are the most important and yes, while they are the backbone of getting, and keeping the flow of work going smoothly, if your boundaries are not constant and clearly defined, even the best system can be pushed out of whack. Boundaries give as much structure as systems.
It cannot be stressed enough how important clear communication is within the working environment. Being on the same page, following the same path and achieving the same target are vital to the success of any business, especially when working in a virtual team and relying on cyber communication. Being absolutely clear about how you work leaves no room for grey areas and instances where the overstepping of your boundaries can lead to feelings of frustration and irritation. Matters such as hours of work, channels and times of communication, prioritisation of tasks and even what would constitute an emergency should be defined, and more importantly, adhered to at all times.
Crossing the line
Whilst you may be adhering to your practices, there may come a time when your boundaries become tested and possibly even crossed. Don’t let the situation slide. Address it in the moment or as early as possible. Have a plan on how to handle it and carry it out before it loses its power and results in those feelings of frustration or even exploitation at times. Making exceptions can take you onto the downward slope.
Consistency is key
Now I’m not saying be inflexible when the need arises, but consistency is an indication of your seriousness and professional approach to your work. After all, if you don’t respect your own boundaries, you cannot expect others to do so either. Should it happen that additional hours or some urgent work become necessary, assess the situation objectively and discuss how best to take care of it, leaving everyone fully in the picture. Being flexible but consistent is the key to a great working relationship.
So, are your goalposts firmly in place, or do you have some cementing to do……
I don’t know if you will agree with me but it feels like 2019 has been on fast forward mode, I cannot believe we are already in mid –July. Just a few more weeks to go and the stores will be setting up with the much-lovedChristmas décor that will silently have you feeling all ‘Merry’ed out by the time the 25th December comes around. Yip, the year is going by that fast!
Having said that I’m sure you that at the beginning of the year you set some goals for yourself and you might have even added a few since then, but have you been tracking your goals? If yes – Well done! If no – that’s ok! Either way a mid-year goal check in is important. Why? For these reasons.
One of the biggest advantages of doing a mid-year goal check in is to evaluate your progress, especially with regards to work orientated goals. What have you accomplished so far? Where did you Slack off? Which goals amongst the ones you have identified are of priority to you and need more focus? Which goals have you not started on yet? What obstacles have hindered you from achieving your goals? What have you done to overcome these obstacles or make changes to your goals? Asking yourself these questions will give you a clearer picture of what you have achieved and will also give you a better understanding of what you need to do in order to finish 2019 on a high note!
Declutter your goals:
Let’s face it, the first week of January is when we are full of steam and ambition for what we want to achieve during the year, both personally and professionally and sometimes the goals we set for ourselves can be over-ambitious. Now is the time to sit and be completely honest with yourself and look what you truly can handle/do. If there some goals that you need to remove from your list, go ahead and scratch it off! After all there is always next year and it’s better to focus on two or three goals and achieve them, than have ten goals where nothing gets done.
Establish the way forward:
We often look at how far we still need to go to achieve our goals, but how often to we look at how far we have come? Doing a mid-year goal check in a great way to access and analyse how much we have actually achieved. If your not where you want to be or if you realise how you haven’t even started working on some of the goals you set out, now is a good time to put together a game plan of how you’ll change your actions/plans in order to do achieve what is important to you! Taking the step back and really determining what you want to get done, is a great way to inspire you to get back in the game, course correct and achieve more than you thought possible this year!
There is a lovely quote by Sherry Swain that says “Reflection enables us to evaluate the experience, learn from mistakes, repeat success, revise and plan” so when you sit to do your mid-year goal check in, get a notebook, start an excel spread or PowerPoint presentation whichever works for you. Physically document your goals, your progress, your to do list, set deadlines for yourself (be realistic and set mini goals that will help you in achieving the bigger goal.) after all this is what you would do when working on a work project to ensure success of a project, right? Well you as an individual and where you want to go professionally is one of the most important projects you will ever work on.