How to have a good working relationship with your Virtual Assistant
Start out with an open mind
If you have never worked with a Virtual Assistant before, first think of how it can benefit you and your business working this way. Understand that the transition from having an assistant in your office to working remotely is going to be an adjustment and allow for that.
Garbled communication produces garbled results and is a huge time waster. Decide exactly what it is that you want your Virtual Assistant to do and how you will communicate it to him or her in a way that is clearly and easily understood. Schedule a way of communication that is done daily or weekly as standard and should anything else come up that needs to be dealt with, let your Virtual Assistant know through what means you would prefer communication, be it via phone, WhatsApp, email etc and inform him or her beforehand when you know that you are not going to be available for a period of time.
Learn to be a good delegator. This is sometimes a problem for a start up business that started out with one person making all the decision and doing everything themselves. Understand that you are working with another individual that possibly doesn’t see everything as you do, so may produce results in a slightly different way than you did. Take a step back and look at the result from a different perspective and you might be pleasantly surprised to see that the result is better than what you produced originally.
Goals and time management
Let you Virtual Assistant know what is going to be expected of them and what takes priority. Be realistic in what is expected of him or her within their specified work hours. Plan ahead of time and set goals for when certain tasks or projects need to be completed by and communicate this clearly. If something else comes up that needs to be done urgently, realise that there will be a delay in getting other tasks or projects done within the original planned timeframe.
Mutual Respect and Trust
If your Virtual Assistant feels that they are appreciated and respected, they will feel a sense of commitment to you and your business. Be open to hear other opinions, your idea might not always be the best idea. Show them that you value their positive input and even constructive criticism. as this will make them feel more part of the team and even more committed to the growth of your business.
Morals and Ethical Practice
If you’re wanting a professional Virtual Assistant to be dedicated and committed to your business, don’t expect him or her to stay if you are in the habit of unethical business practice. Being clear about what is and what is not acceptable in your business dealings, will remove any grey areas and you will gain your Virtual Assistant’s respect and trust as well as your customer’s. Be upfront and let your Virtual Assistant know exactly what you and your business stand for before you start your working relationship.
“Honesty is not the best policy, it’s the only policy.” Dr Myles Munroe
4 Secrets to Growing Your Business’ Sales Exponentially This Year With The Use of Social Media
What new small business owner or entrepreneur doesn’t need MORE SALES in their business? Especially when it’s free! Social Media offers endless potential and opportunities for the young entrepreneur or established company to drive traffic to their website and increase their sales for free. In this beginner’s guide to using social media for growing your sales, we are going to take an in-depth look at what it takes to drive that potential sales through the roof using social media to target your audience. In this modern day there’s not a person that doesn’t have a mobile device which is excellent news for the business owner. Just imagine crushing those sales goals when you have the right audience at your disposal – a global audience available 24/7, 365 days of the year!
#1 Do your research
What you want is knowledge about your audience before starting any campaigns on social media. Consider and research the demographics of your target audience and use the information to determine which social media platforms to use to reach them and what type of media would be most likely to succeed.
#2 Quality content vs Quantity content
So, this is where you expect me to say, “Start a blog”, right? Wrong! If you don’t already have a blog for your website, you’re missing out on one of the most powerful FREE marketing tools to boost those sales and you might want to take a step back and first take a look at where to start when writing a blog post or how to improve your blogging. Our focus is on social media so that means you’ll need quality content to share. Take note my emphasis on quality content. Your biggest faux pax on social media is to share a whole lot of content without providing value to your audience. Don’t just post and share random stuff. Make sure what you have to say or share will either engage or entertain your audience.
A good guide is to use the 80-20 rule, which means you share 80% content that engage and entertain the audience and 20% sales content. Hard-selling is a definite NO! It adds a desperate flavour to your business that will chase away your target audience faster than you can schedule your next post.
#3 Consistency is key
Nothing is of greater value to improve your business’ online visibility than consistency. If you stuck to rule number two your content will be of value to your audience. It doesn’t matter if it’s a blog, motivational quote or short video, Facebook, Instagram or Pinterest. Your audience will be anticipating your next post. A social media calendar will enable you to plan your posts to coincide with special dates and events to maximize the effect of your content. So, what’s better than using a social media scheduling tool to make sure you free up your time while sharing quality content on a consistent basis to all the platforms and targeted audiences of your choice.
#4 Engaging with your audience
Social media is about engaging your followers. If you don’t grasp that concept first and foremost your hard work will all be for nothing. Nothing is as important as responding to your audience’s conversations, likes and shares. This is how you build trust in your brand and develop a relationship that turns a follower into a client.
Do the research, create or curate the content. Be intentional, be consistent, find your own voice and style. In a world where we are often overloaded with digital content, we need to be unique. AND we are – so use it to your advantage to outshine your competition. You’ll be amazed at the results!!
The year that was 2018
A new year has started, for many, it represents a fresh start, a chance to pursue new opportunities or it may even mean time to finally get training for that big race you’ve always wanted to do. As the saying goes “new year, new beginnings”, and boy are new beginnings exciting! My question however is, have you taken a moment to take a step back in order to reflect on the year that was? To appreciate your successes and be thankful for the obstacles that taught you some great lessons?
Looking back in order to move forward
The minute the clock struck 12h00, on the 31st December 2018, my brain went into automatic mode planning and thinking up all the things I want to get done in this year and I was full of adrenaline, ready to take on 2019. I kept saying to my myself – “This is going to be “my” year”, which considering I am expecting my first child in a couple of months, is already making this
year AMAZING for me. I quickly saw however, I was not alone in saying, this was going to be my year – numerous family and friends shared the same sentiment, combined with the fact they were glad 2018 was over with. This got me thinking was 2018 that bad? I mean, it was the different challenges and life lessons that I experienced in 2018 that had fueled my ambitions
and plans for 2019. I then remembered a quote I had read not so long ago by an unknown author that says “If you want to move forward, often look back. Otherwise, you’ll forget where you came from and where you need to go” Reflecting on 2018
All of this got me thinking, and I decided to take a step back and really reflect on my life during 2018. 2018 had started off quite roughly with my fiance being hospitalized for a lengthy period of time, I was in a work environment that I did not enjoy, was in over my head with assignments due for varsity and was planning a wedding amongst other things – a true mix of highs and lows.
Giving new perspective on life
But looking at all of this carefully, these very things that had me experience a mixture of emotions both negative and positive, turned out to be the best possible things that could have happened to me in 2018. Why? Well, On the 14th April 2018, the most beautiful and magical day of my life thus far surrounded by the people that mean the world me, I married my best friend. My now husband who thankfully is back to full health, learned to take a step back every now and then, now lives by the motto YOLO – you only live once, something that rubbed off on me. His new outlook on things gave me the courage to make the changes I wanted to make in my career, I always wanted to be an entrepreneur but was always too scared to take the risk, in
June, I took that risk and even though it’s been challenging, I am now my own boss, doing what I love daily. The hard work on my studies during the year last year will allow me to make my dream of graduating this year a reality. Above all, I rediscovered the power of faith & gratitude and how lucky I am to have the family and quality of friends I do in my life.
Grateful and Blessed
Personally, I am glad I reflected back on the amazing year that was 2018, I am so grateful for all the lessons and blessings I received during the year. Looking forward to 2019, I know I am going into it a stronger, happier, healthier and humbler person and for that, I say thank you to the year that was 2018.
Where to start in writing a blog post? This is how
They say writing blogs are important in the success of your marketing. I get that… BUT I have not done this a lot. I wrote lots of stories as a kid, but since I grew up my imagination and creativity…went in hiding.
I have not been challenged in years to write, so I myself had to go back and learn. As I was doing my research I decided to write about it as I go and share it with you.
I hope this will help you 🙂
This is what I normally do to write a blog.
- Coffee is my breath, my “haaa”, it takes me to that place of ease. So I will make myself a warm cup of coffee, clear out my desk and sit back, close my eyes and think of the topic ahead or a topic.
- Once I am clear about the topic I will start with research, making sure I know what I am writing about.
- Get some images for the blog and some for inspiration.
- Craft your headline that is preferably both informative and will capture your readers attention.
- Type away! Just let it “flow”, remembering this is only a draft, it does not need to be perfect. Not even close.
7 other tips to help you write a blog
#1 Own your first paragraph and the title
Having good compelling titles and introductions will make your readers want to read more. It wil inspire them. Wishpond contributor James Scherer says, “recent studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is so vital to a successful blog.”
#2 Be the expert not the bragger
Build a trusting relationship with your audience, make it seem that you are a expert in this, not just bragging about it.
#3 Focus on a specific audience
When drafting your blog, think and focus on a certain audience. They say that good blogs are targeted to a particular audience.
#4 Be informative
Don’t just tell a boring story, tell your audience something that they can learn while they read your blog. Educate your reader.
Most great blogs will follow basic SEO (search engine optimization) rules, using relevant keywords and anchor text. Using SEO practices will make your blog more relevant to your targeted audience.
(Moz has some free tools which can help you with that)
#6 End your blog with a trigger
So this blog you are writing, you write it for a reason – mostly this reason is to connect with the readers.
Try ending a blog with something that moves or motivates the reader to action. In this case it would be to motivate readers to write a great blog.
#7 Be consistent
You will need to be consistent in writing, you will need to write blogs on a regular basis. This is especially important to grow your audience.
If your audience sees you writing a blog every week, you will get more and more website crawls which will improve your SEO.
In other words, blogging successfully takes a lot of work. But that doesn’t mean blogging has to be difficult.
Need inspiration? Who better than Mel Robbins to help you with that?
For this women’s month I have decided to feature a woman that truly inspires me in life and business. She has adopted a no-BS lifestyle that has brought her to where she is today.
If you haven’t heard about the 5-second rule, you probably don’t know who Mel Robbins is.
How Mel started out
Mel started out in a legal career at the Public Defender, left her job and moved to Boston so her husband could finish his MBA. She then worked for a law firm and hated it. After maternity leave she didn’t go back and worked in a couple of tech startups which she enjoyed. Even though she enjoyed her job she felt like something was missing so she started seeing a life coach which inspired her to become one herself. She started studying towards a certificate in life coaching, qualified and started her career. When Ink magazine did a feature on her business she got a call from a big shot at CNBC for a job and that’s how her media career kicked off. After having some issues with a deal with FOX everything came to an abrupt end. Due to her contract restraints with them she couldn’t do anything in the media business for a year. She felt like such a failure that she didn’t see it fit to go back to coaching. On top of that her husband’s restaurant business was going under. Her world was falling apart. One night she decided she’d had enough. That morning when her alarm went off she didn’t hit snooze ten times as she usually did, she counted 5-4-3-2-1, launched herself out of bed and started putting the pieces of her life back together. Today her achievements are awe-inspiring.
Where Mel Robbins is today
Through utilizing her own 5-second rule, Mel became one of the most booked speakers in the world. Motivating people across the globe to get up and show up. She’s the CEO and Co-Founder of The Confidence Project which is a media and digital learning company. She is the Creator and Presenter of the Audible Series Kick ass with Mel Robbins. In 2017 she published best seller The 5-Second Rule. It was named the number one audiobook in the world and the fifth most read book on Amazon. Her TedX Talk has been viewed on YouTube by over 14 million people. She runs an award winning YouTube series #MelRobbinsLive giving advice and telling people about her life as a travelling CEO, motivational speaker, wife and mother of three. On top of that she’s a CNN commentator as well.
The 5-second rule helped her to get her life back on track after she was dealt a bad hand and got stuck in a rut. It teaches us that everything is achievable if you have the right mindset.
I’ve been following her on YouTube and getting daily motivation from her talks and advice. I can recommend her to anyone that’s hungry for success or that needs to get back in the saddle and start kicking butt and taking names!