7 Reasons why it is good for a women to be her own boss
Internationally and in South Africa, every year we celebrate the amazing achievements of women and the progress we have made towards gender equality. Women everywhere are recognised for their leadership, particularly in business. Of course not everyone can be “Woman of the Year” but every women who is her own boss is a leader.
This year, the United Nations encourages women to innovate, think equal and build smart. Here is what the UN Secretary-General, António Guterres, aims for:
“Let’s make sure women and girls can shape the policies, services and infrastructure that impact all our lives. And let’s support women and girls who are breaking down barriers to create a better world for everyone (https://www.un.org/en/events/womensday/)”.
With encouragement like this, women are finding the freedom to be their own boss all over the world and embrace these ideals. They empower themselves and are am example to other women and girls and free themselves to achieve.
But it’s easy to overlook this freedom if you only focus on the bottom line when running a business.
Free to choose!
Whether you are single, a wife or a mother, you can choose how your time is spent for a balanced life. It doesn’t matter when, how long, or where you are working as long as you deliver. You are in control You choose how to meet the challenges of running your business because the responsibility begins and ends with you.
Free to grow as a person!
As your own boss, you go from strength to strength by not relying on the approval of a boss. You measure your success by what you achieve. When things go right no one else takes the credit, you are the one who becomes more and more confident by being the boss.
Free to learn!
You learn every day that you manage your life, whether you realise this or not. You can devote that little bit of extra time to learn how to improve whatever aspect of your life and work, whether it is related to running a business or not.
Free to earn!
There is no ceiling on your earning capacity nor that of your employees. Unlike being employed at a set salary, when you have your own business there is no waiting and hoping for a tiny increase in your salary.
Free to create!
You don’t have to be the creative type to find better ways to do business, or how to make everyone’s work fun and rewarding. As an entrepreneur you must and will innovate to solve problems, use new technologies, improve your service and create new products.
Free to give back!
When you hire staff you help fulfill their own hopes and dreams. This is a perfect opportunity to create an amazing job and work environment for yourself and for others. You are giving back to others as well as growing the economy.
Free to celebrate!
This year Women’s Day in South Africa focuses on focuses on celebrating the strength, beauty and love of all South African women. As your own boss you are free to love what you do, and do the work you love.
You can be very, very proud of yourself and everything you do and celebrate your strength and entrepreneurial spirit, not only on women’s day but every day of the year.
21 Ways to Use a Virtual Assistant
Here’s a list of 21 tasks you can outsource to your Virtual Assistant:
- Scheduling appointments. Let your Virtual Assistant schedule and manage all your appointments for you. You just view your diary every morning and show up to every appointment prepared and let your VA do all the admin work.
- Managing events. Managing a corporate event can be stressful, especially if you’re inviting international delegates. What’s even more stressful is handling the queries from each delegate. Outsource this task to your VA to ensure a successful event.
- You can outsource your general reporting to a VA. Make sure you take your VA through adequate training before expecting him/her to produce accurate reports.
- You can get your VA to do basic bookkeeping tasks such as updating your journals or cash book.
- Running errands. Do you have personal errands you need to run but no time to do it? Let a VA do that for you!
- Cold calling. You’ll have to be careful with this one as not everyone is good on the phone. If you hire a VA to make cold calls, make sure he/she has sales experience.
- Blog writing. You can send a list of blog titles to your VA and have him/her write your blog posts. Regular blog posts will not only keep you connected to your audience but also get more traffic to your website through search engine traffic.
- Social media management. No time to manage your social media accounts? Let a VA handle that for you Just give him/her the posting schedule in advance so that he/she will know what to post.
- Editing and proof-reading of written content. Editing written content can be time-consuming especially for people who are not professional writers. Let a VA edit all your documents so that you may have more time for other tasks.
- Managing emails. Most entrepreneurs have a mailbox full of emails that they can’t get to. This leads to missed opportunities. Outsource this function to a VA.
- Chat support. These days customers want to hear from you within 24-hours of sending a query. If not, they go to a competitor. A VA would be a perfect match for this type of role as you can pay him/her by the hour.
- Transcription of audio/video content. If you’ve got audio and video content that you need to transform into written content, outsource it to a VA.
- SEO/web developing. Let your VA search for popular keywords in your industry so that you can add them to your blog posts/content. Also, your VA can develop your website or landing pages.
- Building databases. If you need a database to start calling for appointments, a VA can build it for you by searching the internet.
- Travel arrangements. Flying for a business meeting? Let your VA handle that for you!
- Sorting online files/documents. A virtual business may not have physical files, but the online files can get just as crowded as physical files. Have your VA sort all your documents in well-labelled folders so that you and other staff members can easily find information.
- Online research. If you need to research a specific topic, let your VA do it for you.
- Creating forms and templates. If you require templates to send emails, guide employees and onboard new employees, let your VA handle it for you.
- Creating and sending email marketing campaigns. Email marketing campaigns are successful in increasing your sales, let your VA create and send them to your clients.
- Designing visual content such as images, logos, banners and headers. Need a graphic designer but can’t afford one? Let a VA design your visual content and pay only for each completed project.
- Managing teams. You can hire a VA to manage other team members. This is great for a small business because you can have him/her work for a few hours per day and pay by the hour.
If you are currently hiring a Virtual Assistant we would love to hear more about the kinds of tasks you outsource in the comments below!
3 Incredible Ways Your Virtual Assistant Can Help Run Your Business
By now, we have all heard of Virtual Assistants, but are they just people who help us to clear our mailboxes or can they do more?
First thing to note is that Virtual Assistants should not just be limited to admin as many can do much more than that. There are Virtual Assistants who go as far as running your entire business for you so that you may focus on attracting new clients.
Furthermore, people hire Virtual Assistants for many reasons. Some would like to save on costs and others because they’re looking for a flexible employee. The benefits of hiring a Virtual Assistant can be found in this article.
Today, we will discuss three incredible ways your Virtual Assistant can help run your business:
Traditional employees are reluctant to work on weekends and even scoff at the idea. Virtual Assistants, on the other hand, work on an hourly basis depending on what works for both of you. If your business relies heavily upon sales during “off peak hours” and “off seasons”, hiring a Virtual Assistant is a good option. You can find a Virtual Assistant to work for you on the weekends, public holidays and any other days when regular employees would not be available.
Ever had an emergency at work and wished you had a fairy godmother to fix it? Get a Virtual Assistant! He/she can help you manage your workload within a short notice period if they’re available. Since Virtual Assistants work by the hour as “freelancers”, they are more committed to their work and they make sure they deliver on expectations so that you may hire them again. If you’re facing an emergency, they’re more likely to squeeze you into their schedule. Nevertheless, if one is not available you can always hire another one just as fast if you are partnered with a Virtual Assistant Agency like VA Connect.
Every business needs some kind of reporting system to get an overview of how well the business is doing. If you’re a small business owner you’re probably still doing this yourself using spreadsheets. A Virtual Assistant can alleviate you of doing reports. Virtual Assistants are highly skilled individuals as they normally train themselves in a specific niche to appeal to employers. You will find that one assistant can do multiple tasks with attention to detail.
Still not convinced that you need a Virtual Assistant? Take our quiz here.
There are many more ways that Virtual Assistants can help run your business. Here is a previous post where we listed eight tasks that you can delegate to your assistant. Also, if you’re an entrepreneur, here’s how a Virtual Assistant can help you. Finally, here’s how a Virtual Assistant saved me 15 hours per week!
If you’re convinced that you need a Virtual Assistant, contact us today!
Does my business need the support of a Virtual Assistant?
This is a question I’m sure all business owners have asked themselves at one time or another.
Even as a business executive or life coach, by introducing a Virtual Assistant to your business life, you can reap the benefits. How do I know this? Well, thanks to the constant positive feedback from my customers they make sure I understand how invaluable I’ve been in helping them run a successful business.
So now you need to ask yourself again, does my business need a Virtual Assistant?
Some important areas I can recommend looking at where a Virtual Assistant can be beneficial, are the following:
Bookkeeping: Keeping on top of your business bills and any bookkeeping matters can be one of the easiest things to assign to your Virtual Assistant. In this way your Virtual Assistant can follow up on outstanding invoices or unpaid bills.
Online research: You can easily outsource this time-consuming task to your Virtual Assistant. Typical requests usually include sourcing information on businesses, exploring new products or vetting new potential employees. Be sure to send your VA clear instructions and where appropriate user names & passwords for paid websites.
Database entries: Whether you’ve collected piles of business cards at different conferences or updated information for existing contacts, keeping databases up to date is a suitable task for a Virtual Assistant. Your VA can either create a client database for you or update your existing program.
PowerPoint Presentations: Summarizing research findings or turning raw data into a PowerPoint Presentation is a great time-saver to assign to your VA when prepping for meetings.
Email Management: To free up time in your day, your Virtual Assistant can filter your most important emails and respond to the rest on your behalf. This is done remotely, however, guidance needs to be given on how to pick out key emails. You can also ask your VA to copy the response to you before she sends it out.
Social tasks: These would include writing birthday cards or sending out thank you notes. A good Virtual Assistant can take care of this.
Scheduling: Your Virtual Assistant can manage your calendar for you, handling meeting invitations, scheduling appointments with clients and assisting in planning events.
The tasks that you can outsource to your VA are unlimited. The above is just a short list as examples thereof.
To determine where or how a VA can help you in running your business successfully, take a look at what part of your business you are struggling with and determine whether it would be beneficial to hire a VA to take care of it. Perhaps it’s the day to day planning, or marketing, or bookkeeping you require help with. Whatever you define your business needs to be, just know that there is a Virtual Assistant who can help you.
5 Easy ways to help you find great Clients for your Business
Are you struggling to find clients for your Virtual Assistant business? I know the market can be seemingly tough and it is an eternal question, where do I find new clients?
This question gets bandied around from one Virtual Assistant business to another. Maybe you’re not feeling so confident when it comes to sales or putting a marketing strategy together. I want to share a few tips with you that I’ve learned over the years which I know if implemented will assist you in getting new clients on board.
Remember these 2 important points :
- Marketing is pivotal to the success of your business.
- Are you making your target market aware of your business presence?
If you don’t have a strong working marketing strategy and you are not marketing yourself to the right market, then you are making it very difficult for yourself to be seen.
So what great tips can I share with you to increase your client base?
Hot tip # 1: Who is your ideal market?
If you don’t know who you want to do business with, then how will you possibly know how to market your service offering to them? If you know what you are passionate about and who you want to help then it is easier to find these clients.
Hot tip # 2 : Where does your market hangout?
Now you need to research where your current market hangs out, both online and offline. If you know where to find them, it’s easier to place your business in front of them so that they can sit up and take note.
Hot tip # 3 : What problems does your business solve?
Do you offer a unique way to solve specific business problems? Do you have expert skill sets to offer your clients that other Virtual Assistants don’t have? It’s all about what you can offer your clients and how you can make their lives easier.
Hot tip # 4 : How do you solve these problems?
Do you have expert methodologies that you have worked out yourself that you can solve problems in a unique way? If you have the expertise needed to do this then you set yourself apart from your competitors. Now is the time to show value to your clients, make them aware of your specialist skills.
Hot tip # 5 : Are you making clients aware of your business presence?
If prospective clients don’t know about you, how can they possibly hire your services? Are you regularly blogging about the value you bring and the problems you solve? Do you show up both offline and online where your clients hang out?
You can figure out your marketing strategy according to the research you’ve done, and you should have a process in place to solve certain problems for your clients. Once you have this figured out you’ve got yourself a rinse and repeat process! Congratulations on growing your business!