How to Use a VA for Your Marketing Projects!
As VA Connect evolves, so do the available skills and expertise. We now have Virtual Assistants who can help you with your digital marketing efforts! In this blog, we will explore how you can use a VA for your digital marketing projects.
What is digital marketing?
Digital marketing refers to any kind of marketing on the internet. This can be through email, social media, blogs, infographics, Google ADS or videos.
As digital marketing evolves, so does the competition. Companies are creating more impressive content that help push their products into their customer’s hands. Therefore, if you’re going to do digital marketing, you’ve got to do it right.
1) Content research
Your first point of departure should always be to explore topics to create content about. A simple Google search can help you to find popular topics to explore. What you can also do is analyse frequent questions you receive from your customers and turn those into marketing pieces.
2) Marketing personas
Once you’ve found interesting topics, you must build marketing/buyer personas so that you can personalise your marketing message.
A buyer persona is simply a list of characteristics, behaviours or trends for a specific customer or lead. You will find that you can easily group your customers or leads into different categories based on certain factors. For example, you can segment them based on age, income or location.
Segmenting your list can help you to create marketing messages that will appeal to them instead of just sending out generic messages.
Your VA can help segment your database by exporting it to an Excel format and filtering the tabs according to your liking. This spreadsheet can then be imported into your CRM or marketing automation platform.
For a digital marketing project to go smoothly, you need to have the right tools to send out messages and to analyse the results.
Most people use marketing automation tools such as Mailchimp or Aweber to send out email marketing campaigns, and they use social media automation tools like Hootsuite or Buffer to publish social media posts.
However, before you can publish content, you need to create it first. It’s easy to create email marketing campaigns using one of the templates available on the platforms. For social media campaigns, Canva works well.
Once campaigns have gone out it’s important to analyse the results. That way, you can adjust your marketing messages in future based on what’s performing well. Have your VA send you a weekly report of all campaigns and discuss together on which type of campaigns you should create in future.
Pay attention not to use copyrighted material as that can land you in big trouble. Use free images or create your own graphics.
Digital marketing doesn’t have to be difficult. If you leave it to the experts, you can sit back, relax and watch the numbers grow.
If you’re eager to get the ball rolling and hire a Digital Marketing Assistant, contact us. We will match you with the most appropriate VA according to your needs!