What can my website be used for?
Websites – What are they?
According to Google “a set of related web pages located under a single domain name”
According to Wikipedia “A website[1], or simply site, is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.”
For a business a website is an online storefront, “online presence“, that is shown to potential customers, that can offer information about the business, what it does, the services provided, generate “leads”, create credibility and create awareness for potential customers.
However, some businesses, although they have an “online presence“, do not utilize this presence correctly. In business, everything you do should generate revenue, directly or indirectly.
So how can we make your website generate revenue, directly or indirectly? There are 2 simple ways, either through an information based website or a sales page also known as a “landing page”.
Domain
Is the address where your website lives on. So in essence, users will go to your domain, e.g. www.vaconnect.co.za and they will find information about your company.
Domains are usually bought with hosting, from companies like afrihost and godaddy.
Website
An information based website is a website that has the following characteristics:
- Formal/professional
- Interactivity does not exist. There is only one-way communication
- Information about products and/or services
- Needs interaction from representative of the company before a sale can be completed
The best platform to use is WordPress. WordPress is used by 20% of all websites and is the most user friendly platform compared to it competitors, such as Joomla and Drupal.
Sales Website “Landing Page”
A sales based website generates sales with minimum interaction, and that has the following characteristics:
- One product page
- Shopping Cart
- Testimonials
- Social Credibility
- Operate without you, automated process
- Single focus
- Specific purpose / Call to Action
The best platforms to use are:
- WordPress
- Click funnels
- Active Trail
- Get Response
Email Marketing
The website types mentioned above can be integrated with email software that can generate a subscriber list of potential customers, which you can then create email newsletters every month to send out to these prospects.
